Recently, Uzbekistan's Olympic Committee official Kayumov Farruh arrived in Xiamen to inspect and visit the headquarters of Erke Group. Following the visit of representatives from the Iranian Olympic Committee, Chinese Taipei Olympic Committee and South Africa Olympic Committee, another National Olympic Committee Visiting. Accompanied by Mr. Wu Rongguang, President of Hongxing Erke, Mr. Kayumov Farruh visited the Erke Group and confirmed Erke's products specially designed for the Uzbekistan Olympic Committee. During the visit, Mr. Kayumov Farruh meticulously considered and confirmed the products designed by Erke Erke and communicated with each other about the press conference held jointly. Mr. Kayumov Farruh commented highly of the results of the study: It was a great company with a great design team who carefully designed the clothes for us whether in terms of color matching , elemental application or Fabric technology, are in line with our needs, highlights our ethnic characteristics of Uzbekistan. Secondly, they are comfortable and spacious office environment and a strong corporate culture have impressed me, I feel full of charm and strength of this business, I believe they will give our athletes the best equipment. It is understood that 2012 London Olympic Games, Hongxingke sponsored a number of Olympic delegations, fully demonstrated the Chinese brand brand strength in the international arena. In the Olympic marketing, Hongxing Erke also originality, as early as the 2008 Beijing Olympic Games, many international brands and local brands in the highly competitive Olympic marketing war, Hongxingkeke unique, choose to cooperate with North Korea Olympic delegation, while helping the Chinese women's weightlifting team 48 kg Chen Xie Xia player, won the first gold 08 China. With the DPRK Olympic delegation made a golden breakthrough in the history of two gold and one silver, as well as the "Xia, lift the power of China," the first gold spirits, Hongxing Erke "TO BE No.1" brand spirit enjoys popular support, and Hongxing Erke innovative Olympic Games Marketing practices have become a model for later imitation. With clever marketing of 2008 Olympic Games, Hongxingke brand awareness has been promoted and the company's business expanded in overseas markets. In November of the same year, Hongxingke opened its first overseas specialty store in Lebanon. To date, more than 1,000 overseas sales outlets have been established. In 2012, Hongxingke continues the Olympic marketing experience four years ago and continues to sponsor the Olympic Games of many countries. At the same time, Hongxingke hopes to continue using the Olympic platform to show the world the charm of Hongxingke brand and on the other hand, Tournament to better interpret the brand spirit of Erke, ignite the national plot, and promote the enthusiasm of the national movement. When it comes to the strategic layout of Hongxingke's future, Mr. Wu Rongguang, president said: Although Hongxingkeke has grown to become the No. 1 brand in tennis apparel in China, our goal is definitely not to stop at home but to become "the world's leading apparel brand" Olympic marketing is one of the best platforms for us to achieve our goal. In the future, we will continue to focus on this goal and do a good job in the strategic layout of sports marketing. As one of the key points of brand development, Olympic marketing will be realized on Olympic track and field equipment No.1 brand