Now many cities have so-called "XX Street", the same type of brand management will choose to get together in the same area, such as the famous commercial street in Shenyang in the street, all kinds of brand sports specialty store brings together a logo, become Shenyang Famous sports and leisure street, but also consumers are accustomed to the concentration of brand stores where to buy. However, this mode of operation to provide consumers with a broader choice of space, but also makes the competition between the intensified. As the forefront of the sporting goods retailer, Peng-regional integration and national resources, the Peng-Da products consumption gradually transformed into sports and cultural experience consumption, inject a breath of fresh vitality into the sports and leisure market of Shenyang. The so-called "experiential" marketing, is a new kind of marketing model, has been more mature in Europe and the United States. In the domestic sports and leisure products market, Peng Da innovatively adopted this marketing approach, from the perspective of customer experience, focusing on communication and interaction with consumers, understand their inner real needs, to provide you with the highest quality Products and services To Pengda's sportscity shop, for example, its predecessor is Shencheng people familiar "Pengda Sports City", bringing together the famous sports and leisure brand products, sports enthusiasts shopping mall of choice. From September 1 this year, the province's four "Pengda Sports City," a new upgrade to "sportscity", became the Pengcheng @ city family product variety, the largest business area of ​​a member. Compared with the past, "sportscity" not only in the shopping environment and service levels have improved, it is to join the spread of youth sports culture, so that consumers can not only in a single environment, the best cross-brand choice, but also In shopping at the same time to understand the latest game information, encounter a sports star or in-game into some of the efforts, of course, can also be the first time access to the latest sports information; can be said in the sportscity, consumers have access to All information related to sports and leisure sports, as well as opportunities to meet like-minded people and to participate in sports, to share their own experience, sportscity is not only a convenient shopping sites, but also a gathering place for sports community culture. Of course, @city family not only sportscity, as well as the first multi-brand basketball concept store [email protected] , the first multi-brand extreme sports chain [email protected] and known as the "foot and shoe experts" [email protected] , in the near future there is also focused outdoor [email protected] with the vast number of consumers to meet. In these different @city, experiential marketing has been integrated into all aspects of its operations, giving consumers a different shopping experience. [email protected] seems to be the famous "basketball corner" of Shen Cheng, many young people who love this sport will meet here to play video games, watch basketball events, by the way some of the latest equipment information; [email protected] Set to a skateboarding venue, is a good place for the Abalone to learn from each other. The newly opened [email protected] introduces the latest RS Scan foot analysis system to provide foot diagnosis and analysis, to recommend to consumers the most suitable for themselves Footwear solutions. In order to further promote the concept of @city, Pengda also launched its cartoon image for the first time in the retail service industry. @boy, the spokesman tailored by a famous British design company, has a streamlined body and the symbol of network survival. Meet the young people nowadays hobbies, very friendly. Its introduction is not only a cultural symbol of a corporate brand, but also a guide to youth culture. It establishes a bridge of emotional communication between enterprises and young consumers at large and also creates experiential marketing in the domestic retail segment of sporting goods A new era With more than 20 years of operational experience in the regional market, we have seen a brand-new @ era by undoubtedly bringing a tremendous change to the industry. Pengda will strive to be the leading retail service brand in China and become the preferred partner of international youth brands. It will become the first choice for young consumers to experience shopping and let more consumers enjoy the convenience and fun brought by experiential shopping.