Eichitoo ( H rabbit ) hired Korean design team, integration of fashion, sports, leisure elements, to create a trend-setting clothing for all young people. Invited Korean idol group SHINee and f (x) joint endorsement. In September 2010, the first TV commercial starring SHENee and f (x), an idol group invested more than 50 million yuan in the fashion sportswear brand -H Rabbit, launched the first TV commercial in CCTV-1, CCTV-5 Sets, Hunan Satellite TV and Jiangsu Satellite TV and other mainstream media broadcast. In 2011, H-Rabbit, with the support of 1 billion in publicity budget, will continue to maintain its advertising of mainstream TV channels and core columns in the country and create a well-known apparel brand across the country. H rabbit mode completely quoted the success of the model Hailan home (Hailan home currently in terms of brand influence, visibility or annual sales are the first men's brand). Clothes do not discount, do not participate in activities, the price is not high. Customers, plainly consume , real quality. H rabbit to create a trend-oriented clothing for all young people, clothing is divided into urban style, campus style, sports style three series. Well-known companies in Korea to employ well-known design team, in the country and establish their own garment production base, to create a well-known clothing brand in the country. H Rabbit Costume several major advantages: I. Successful operation mode, now H Rabbit stores have opened nearly 150, the future will open more stores across the country. Second, hire top Korean designers to create a popular model of Korean clothes. Third, the company financial support, vigorously promote the brand.