Luxury sportswear, the word sounds very contradictory. After all, according to common sense, sportswear is nothing more than the basic models of T-shirts and shorts. But the high fashion world and some of the creative sports brands are not satisfied with this, young customers are the same. Tired of men's wear suits and ties to the sportswear as a new paradise. Dress up is not necessarily dress, the new sports brand combines the technical experts and fashion luxury, so that casual wear into the high fashion hall. Lanvin2008 autumn and winter men's series appeared with the mouth of the sports pants, bathrobe-style suits, like wool cardigan-like soft jacket, and resembles a rubber overshoe gray platform shoes. "This sole is a major technological breakthrough for us and we padded rubber and covered the surface to create a sense of unity," said Lucas Ossendrijver, men's designer at Lanvin. "I like to put things in opposition To create something new, and what I want to do is feel pretty relaxed and natural with a mix of exquisite, over-elegant clothes, high-end clothing and ready-to-wear clothing. AdamKimmel, 29, founded the apparel brand in 2002 and includes a jumpsuit on a quarterly basis and continues his career so far. In order to reflect the sense of softness, this autumn and winter Kimmel cashmere pants mixed in cashmere. Spring and summer next year, he continued to try cashmere mixed sportswear jumpsuit, Polo shirt, and even suits. "Everything is comfortable." These clothes may be inspired by mountaineering suits or military uniforms, and spring should be more hippie-like the clothes worn by artists such as Billy AlBengston, Larry Bell and KenPrice in the 1960s, or the fourth and fifth generation of vintage clothing Hodgepodge. "He said. Yohji Yamamoto and Adidas are the pioneers of sportswear and six years ago they co-founded the Y-3 brand of high-end sportswear. It turned the logo sweatshirt into a trendy brand among New York Fashion Week. Last year and February of this year, Y-3 opened stores in Paris and New York respectively. Last year Puma was part of PPR, a luxury group that acquired Puma's creative director this year when it acquired the personal brand of German avant-garde designer Hussein Chalayan. CinqétoileLuxe is a luxury French sports brand, famous for its removable lambscool lined parka coat. Thierry LePin, founder of the brand, worked for Yoho Yamamoto in his early years. "Sportswear suddenly rose in the late '90s, but the style was limited, in fact only the changes in the prints," LePin said. In the CinqétoileLuxe, ultra-soft velvet fabric and modern minimalist sports are highly sought after. Next spring, LePin plans to increase the swimwear line, and his new store has opened in Paris recently. Michael Madad, chief executive of Trano? Homme, men's show in Paris, believes that the integration of sportswear with luxuries is an appeal for a group of young, emerging customers who want to find casual wear that is more casual than top haute couture and has more basic sportswear. "I think of this type of customer as a city cowboy inspired by the music," said Hadida. Trano? Homme has held six seasons, the most recent show attracted 150 brands to participate, one of the exhibition area designed specifically for the 20 new designer brands. Limoland is the debut of the last Trano? Alternative brands. Founder JeanPigozzi has a wide range of contacts, financial resources and multiple identities - African art collectors, paparazzi photographers and investors in environmental research. His brand is designed for wealthy older men (he calls it ROM, the richoldmen). "They are like me, do not want to wear a suit.I am 56 years old this year, wearing 3XL yards in the TomFord Madison Avenue store, I can only buy a handkerchief .LoroPiano have my size, but are beige clothes Before building my own brand, I could only buy clothes at 125 Harlem Street in the New York ghetto, "said Pigozzi. Pigozzi got an African artist logo design for the Limoland, but also invited the Japanese tide brand Porter design bag. As a result, Limoland was soon introduced by the Paris tide shop Colette and the United Kingdom's famous department store HarneyNichols, those bright down jacket and Scottish high cashmere sweater price of not less than 550 euros. The Parisian designer JeromeCoste made a sensation at the last Trano? With its design-inspired Ruby motorbike helmets, made from carbon fiber, inspired by the early motorcycle styling of veteran hardcore movie Steve McQueen and Japan's Runaway family. Inspired by knight helmets, the RubyPavillon range of motorcycle helmets is complemented by luxurious, red suede, reminiscent of antique sports cars. Ruby also introduced Bandit silk scarf to match the helmet. Coste, who studied drawing, was also a motorcycle driver who founded the Ruby brand after a serious accident. Ruby is by far the most expensive motorcycle helmet, with some artists designing limited-edition models for even more than 500 euros, but such high prices have not deterred the fashion boutiques. This fall, Coste will work with a British designer partner EleyKishimoto, whose signature prints will appear on a Ruby helmet. In addition, he also plans to launch motorcycle leather jackets and gloves. For young consumers looking for a personal touch, wearing a high-fashion sportswear shouts a rebellious declaration: "I'm not the same as my dad." And for those more mature customers, a cashmere hoodie makes them Feel not only living in the office.