Product formulation safety and testing will be an industry trend

Recently, in the first Health and Beauty Times Cosmetics Retail Forum held in Beijing, research from Zero Research Group showed that more than half of consumers have begun to consider product safety more and pay more attention to product safety issues. To an unprecedented height. Industry experts say that product formulation safety and more rigorous product testing will be the next trend in the industry.

At present, there are two main sources of quality and safety of cosmetics and complaints. The first is to promote a large number of so-called new concepts in advertising, and to create products that do not actually exist. Secondly, many manufacturers deliberately add a variety of metallic and non-metallic ingredients in many cosmetic products. These ingredients not only cause skin irritation, but also may seriously affect the health of consumers.

Yuan Yue, general manager of Zero Research Group, said at the forum that cosmetics are closely related to human skin. In the face of endless cosmetic quality problems, the state should regulate and regulate the laws and regulations, strengthen industry supervision, and accelerate the disclosure of cosmetic formulations. The process of transparency. Through the implementation of various regulations and the expansion of consumers' right to know, it can promote self-discipline in the whole industry. And marketing expert Lu Changquan said that domestic brands should pay more attention to brand concepts and values ​​when promoting, avoid exaggeration in product functions and so-called product function concept packaging.

As a representative of cosmetics companies, and also the co-organizer of this forum, Wang Xiuxi, the general manager of Yaen Senna Company, said that in the safety and quality of cosmetics, cosmetics companies should voluntarily assume the responsibilities and obligations of social citizens, truly from the perspective of caring for consumers. Start, strictly control the quality of products, and prevent the production of any products that have a negative impact on the health of consumers. At the same time, the forum called for consumers to pay more attention to their skin health and try to use natural and healthy cosmetics to achieve true skin health from the inside out.