2012 Asia outdoor grand opening held, heaven and earth outdoor light! July 27, Tianlun days (Fujian) Outdoor Sporting Goods Co., Ltd. held "Tian Lun days Pole Armed Expedition 2012 Conference", the first battle of the Arctic, go straight forward. Mr. Xu Zhiqiang, Chairman of Tianlun Tian (Fujian) Outdoor Sporting Goods Co., Ltd., Mr. Xu Tengda, General Manager of Tianlun Tiancai, Mr. Xu Haitao, Deputy General Manager of Tianlun Tiancai, Mr. Fan Peng, Deputy General Manager of Tianlun Tiancai, Ms. Ru, the first person to trek through China, Mr. Hua Diao, Mr. Chinese famous outdoor photographer Heineken and companies from around the country spend with the family day dealers departure and more than a dozen media reporters invited to attend the launching ceremony, to witness the celestial pole to spend with the family dream journey of. A strong lineup to promote Tian Lun polar dream process It is understood that the outgoing expedition Tianlun polar expedition lineup: walked by the Chinese first person - Mr. Hua Diao as expedition team leader, China Polaris adventure female vanguard - Yuan Ru as the leader, China outdoor well-known photographer Heineken as a coach, composed of three outdoor up to the Iron Triangle constitutes the core of the polar expedition, will be on August 5 10-person expedition team, in heaven and earth outdoor "challenge life, persist in dream" brand concept Under the "straight forward" self-confidence towards the North Pole. "The challenge of life and persistence of dreams" is the outdoor brand concept of Tian Lun Tian and the outdoor spirit advocated by Tian Lun Tian. As a company with social responsibility, Tian Lun Tian hopes to be able to spread this spirit to every outdoor sport in China Lover's heart, and I am also willing to go all out for this purpose, based on such a goal, heaven and earth started the brand strategy of 'polar dream' and plans to complete the expedition of the North and South poles in 2012. " Xu Tengda manager told reporters that the formation of a team of experienced professional expedition to promote and complete the polar dream of this program is critical. Insiders said that with your rich experience of outdoor adventure, not only helps to overcome the difficulties in the polar expedition, but also for the successful completion of the exploration mission is also a strong guarantee. Believe in the entire process of expedition to the polar world, heaven and earth will also continue to promote the polar dream of expanding brand awareness. Set off the North Pole, Tian Luntian brand dream trip Polar dream, is also a dream trip. To embark on an unknown journey to the polar world is not only the most direct manifestation of the future trend of "going all out" brand attitude, which has greatly enriched the concept of Tianlun Tian brand, which is the process of the brand's dream. At the same time, Top of the world summit, but also help all mankind to challenge life's self-dream process. Such a large-scale expedition to polar expedition will also become a benchmark for the development of China's outdoor sports. Tian Lun days 2012 Arctic swear at the General Assembly, Xu Tengda, general manager, said the expedition to the polar regions, the expedition members also have a long way to go: on the one hand, in the poorer polar environment for in-depth inspection work, familiar polar environment, at the same time, In the process of inspection, we constantly improve the report of the polar expedition to enrich its relevant information on the humanities and ecology of the polar regions and contribute to the protection of the natural environment of the polar regions. In addition, Tian Luntian has great hopes for the expedition achievements of polar expedition members in the outdoors, and hopes to give some constructive suggestions on the renovation of outdoor equipment through this expedition to promote the upgrading and optimization of Tian Lun Tian products. More people who love polar expedition to provide more professional and reliable outdoor equipment to promote the development of China's outdoor sports.