We have the spirit of cooperation and win-win, honest, pragmatic and efficient business purposes and fine management, well-functioning and differentiated marketing business philosophy, common development with our partners in the brand to enjoy the operation of happiness and reasonable operation And rich returns; we have the spirit of innovation, self-improvement, hard work progressive, advance with the times of the entrepreneurial spirit and create a total of sharing, bitter common prosperity, mutual encouragement, people-oriented management philosophy, so that our business is full of innovation in the competition , Our team is always full of vitality and passion; our goal is to achieve well-known brands, build China's fashion sports industry aircraft carrier; we abide by the law, we provide customers and consumers more than just a commodity, but also a service , A way of life ...
Brand Culture:
Our vision is to exceed beyond the first fashion brand to become China's fashion brand in the Chinese market, brand reputation and market share double first, and in the global fashion sports brand reputation.
Our main consumer groups are urban youth between the ages of 15 and 30 who often engage in sports, entertainment, leisure, outdoor activities and tourism. They often visit offices, department stores, supermarkets, pedestrian streets, playgrounds, stadium stands, schools, bars, Cafes, gyms, SPA and other places, they have a positive, healthy and confident attitude towards life. They are keen on chasing fashion, paying attention to charismatic life and longing to show their charisma. Beyond the brand will provide urban youth healthy, warm, passionate and tasteful and individual sports equipment, leading the trend of urban fashion sports equipment, advocating a positive and progressive way of life, enjoy the charm of work and life, try to create a Full of passion for career, full of love for life, full of confidence in the future of brand culture.
