In the past year, many German beer brewing companies have introduced new or newly-formulated beer. The packaging of beer is not far behind, and the new design of the label and bottle body has been introduced simultaneously, so that the beer can be refrigerated for more time.
Product trend
Recently, the sales growth of the beer industry has mainly come from the promotion of beer for special products or regions. Such as the new beer of Anheuser-Busch company, the use of hot spring wheat, so that the beer has a special taste. Miller Brewing Company has always been committed to introducing new products and then showing this change in different packaging.
In a small brewing factory, Samuel Adams created a product that perfectly blends chocolate and dark beer. This limited-edition beer is 750 milliliters. The amber bottle is inlaid with a wax-encrusted label. It is best suited for Valentine's Day or a specific holiday. The elegant and elegant packaging makes the beer look more stylish and expensive. a lot of. In addition, due to people's increasing attention to health and environmental awareness, more and more beer has begun to focus on the organicization of products.
Another major trend is the miniaturization of products and low heat. Molson of Canada launched an 8-ounce beer named "ColdShot". In short, calculating calories is the basis for any diet, whether through partial control or product restructuring. Heineken recently launched a light beer in the US market. Its innovative packaging helped it stand out among many Heineken products. Its tall, thin bottles were decorated with still-silver labels. Its "lightweight" features.
Both beer and beer lovers generally prefer chilled beer. For this reason, brewers are also applying new packaging techniques to help consumers better experience the icy cool beer. In this packaging innovation, DuPont's Cool2Go film packaging, using a special technology pressed film, applies a very thin insulating layer to the surface of an aluminum can, thereby isolating the beer from the higher temperatures in the hands and outside air.
Applications
Coors Brewing Company has introduced two new technologies, especially for bars and restaurants. First, the beer bottle wrapped in a layer of packaging can keep the beer away from the heat, and the bottle body is wrapped around the shrink-type label. The coating of the label has regional temperature control technology, so as to ensure heat isolation from the external environment and prolong the cool of the beer. The most immediate effect of the time is to isolate the heat from the manpower.
Second, Coors' hand-blown 2-in-1 glass containers separate the inner and outer layers through the air in the middle layer. In this way, the heat of the glass from the bottle to the bottom of the bottle is greatly reduced by the heat transfer. Similarly, aluminum beer bottles also require the best cooling temperatures. Anheuser-Busch has introduced a unique bottle that was formally used by Pittsburgh Brewing Company in August 2004 on its beer products. This limited-edition 16-ounce green aluminum beer bottle celebrates St. Patrick's Day. UV inks are printed on aluminum bottles and displayed on bars or shelves. Give the product a different kind of fluorescent effect.
Product trend
Recently, the sales growth of the beer industry has mainly come from the promotion of beer for special products or regions. Such as the new beer of Anheuser-Busch company, the use of hot spring wheat, so that the beer has a special taste. Miller Brewing Company has always been committed to introducing new products and then showing this change in different packaging.
In a small brewing factory, Samuel Adams created a product that perfectly blends chocolate and dark beer. This limited-edition beer is 750 milliliters. The amber bottle is inlaid with a wax-encrusted label. It is best suited for Valentine's Day or a specific holiday. The elegant and elegant packaging makes the beer look more stylish and expensive. a lot of. In addition, due to people's increasing attention to health and environmental awareness, more and more beer has begun to focus on the organicization of products.
Another major trend is the miniaturization of products and low heat. Molson of Canada launched an 8-ounce beer named "ColdShot". In short, calculating calories is the basis for any diet, whether through partial control or product restructuring. Heineken recently launched a light beer in the US market. Its innovative packaging helped it stand out among many Heineken products. Its tall, thin bottles were decorated with still-silver labels. Its "lightweight" features.
Both beer and beer lovers generally prefer chilled beer. For this reason, brewers are also applying new packaging techniques to help consumers better experience the icy cool beer. In this packaging innovation, DuPont's Cool2Go film packaging, using a special technology pressed film, applies a very thin insulating layer to the surface of an aluminum can, thereby isolating the beer from the higher temperatures in the hands and outside air.
Applications
Coors Brewing Company has introduced two new technologies, especially for bars and restaurants. First, the beer bottle wrapped in a layer of packaging can keep the beer away from the heat, and the bottle body is wrapped around the shrink-type label. The coating of the label has regional temperature control technology, so as to ensure heat isolation from the external environment and prolong the cool of the beer. The most immediate effect of the time is to isolate the heat from the manpower.
Second, Coors' hand-blown 2-in-1 glass containers separate the inner and outer layers through the air in the middle layer. In this way, the heat of the glass from the bottle to the bottom of the bottle is greatly reduced by the heat transfer. Similarly, aluminum beer bottles also require the best cooling temperatures. Anheuser-Busch has introduced a unique bottle that was formally used by Pittsburgh Brewing Company in August 2004 on its beer products. This limited-edition 16-ounce green aluminum beer bottle celebrates St. Patrick's Day. UV inks are printed on aluminum bottles and displayed on bars or shelves. Give the product a different kind of fluorescent effect.