At the end of last month, some sports brands organized NBA contract players to China to participate in a series of commercial and public welfare activities. In preparation for the listing of Quanzhou sports brand warming up, NBA star also went to Hong Kong fans to meet.
It is understood that Kidd and Artest in Hong Kong, in addition to the true dialogue with the Hong Kong Basketball star team and the audience live together with the game, but also sent an autographed posters and photos to the fans. Among them naughty Artest is more to comply with the requirements of the fans at the scene, has basketball, signature shoes and wearing jerseys thrown to the fans seats; Kidd has been the league assists King throw his shoes to the audience within the mall.
Some people in the industry think that Pick will bring the NBA signing players to Hong Kong. Apart from boosting the brand's influence in Hong Kong through the help of NBA stars, another more important purpose is to create a market for Hong Kong. Earlier, Xtep has taken a similar approach, please sign Nicholas join the entertainment star to help out.