After the competition, German designer Arthur Schmidt finally came out with the packaging “Have a Nice Trip†designed for beauty care travel packages, winning the first prize of this remodeling packaging design contest, and receiving 8,000 euros bonus. The jury found that of all the 118 entries, the winning entries were the most user-friendly designs - shampoos, shower gels, and body lotions were made of water-repellent materials for small-dose packages, while the outer protective jackets were given to the brand. Advertising and product information leave enough room for printing.
A judge commented: “This package is simple and practical, which can not only improve the storage and transportation efficiency, but also protect the product itself. This design concept can also be easily applied to the packaging of many beauty care products and become a travel package. What is quite surprising is that we have never seen a similar design in the market before.†The seven international judges of the competition came from the beauty care, logistics, packaging and design industries, from the functionality of the entries. , market potential, innovation in the use of materials, and the degree of adaptation to production, retail, and logistics to conduct a comprehensive evaluation.
Stora Enso has been cooperating with the Aalto University Business School's International Design Business Management Program for the second time to organize a remodeling packaging design contest to challenge the traditional thinking model in the packaging field and tap into the innovative applications of materials. "We realize that the current packaging methods and solutions are always lacking in creativity. The performance of new materials and the potential of people's design have not been fully utilized. One of the original intentions of the competition was to change this situation." Chairman of the Jury, Aalto, Finland Professor Mikko Koria of the International Business Administration Program at the University Business School said.
“The contestants folded Ensocoat and corrugated cardboard into innovative and impressive shapes in a variety of forms. It was refreshing and impressive.†said Lasse Johansson, vice president of commercial affairs for Stora Enso's commercial packaging paperboard division. , "The package design proposals received by the contest have inspired our inspiration and attracted the interest of end users in various industries. We have built a platform for the discussion of innovative packaging. I look forward to the rapid development and utilization of these designs. In the near future on the retail shelf, I also look forward to seeing her in my luggage."
Other winning entries and nominations
The second prize of this competition was awarded the work "Travel Shaver". This is a shaving kit design by Finnish freelance designer Ville Merisalo, Antti Ojala, and Rach Design Academy student August Salo. Their proposed design can be used in face cream, shaving cream and after-shave lotion packaging. The combination of recycled paper and corrugated board material can replace plastic packaging and enhance user experience in many ways.
The third prize of the competition was obtained by Duncan K. Anderson and Jenna Parkkinen, students of the Finnish Rach Design Academy. The work, entitled "Reloaded", uses waterproof paperboard as the inner packaging, while corrugated cardboard is used as the outer packaging. The judges appreciate the appearance and function. Its design concept also applies to other product categories, such as cosmetics, beauty skin care products, confectionery and other foods, which can be used at home as well as being carried around.
The jury also selected three nominations for the “Pocket Travel Kit†by Marta Wrzodak, student of the Academy of Fine Arts in Gdansk, Poland, and works by Ivan Pajares, Jordi Ros, and Koldobika Goikoetxea, students from the ELISAVA School of Design in Spain. "Get & Go", and the work "?" by Serena Bonomi, an Italian student from the Italian IED Design School.
First Prize Winner Arthur Schmidt Interview
In an interview with Arthur Schmidt, designer of the “Have a Nice Trip†first prize in the 2014 remodeling packaging design contest, he said:
“I studied graphic design in Saarbrucken (in the southern part of Germany) and had worked on the design of prints in various companies. Frankly speaking, I had never done any product packaging development before, so I’m here to participate. The second competition is a great challenge for me, but on the other hand, this may also be my advantage because I can start with a blank sheet."
"The material provided by the Organizing Committee is satisfactory and it is very convenient to use. I think that the use of cardboard for packaging with waterproof requirements has great potential in the international market. I also believe that in the future of packaging, this Cardboard and corrugated board can replace plastic products."
“On travel, I would like to say that packaging is very important. This is why I designed such an online orderable, mail-friendly package for a beauty care combination. Because the coat is as simple and smooth as an envelope, the entire combination can be easily Put it in a travel bag. Everyone should know that nobody wants to spend too much time on a trip to remove a pack of care products!"
2014 remodeling packaging design contest jury members
Heiner Gers-Barlag, Manager, Packaging Innovation and Design Division, Beiersdorf AG
Timo Pulkinen, Regional Manager, Federal Express (Finland)
Irinel Ionescu, creative partner at AMPRO Design, a member of the European Packaging Design Association (EPDA)
Ilona Tormikoski, Independent Design Consultant, Polku, Member of the Finnish Designers Association (ORNAMO)
Prof. Mikko Koria, Director, International Design Business Administration Program, School of Business, Aalto University
Ilkka Narju, Manager, Recyclable Packaging, Stora Enso
Lasse Johansson, Vice President of Business, Stora Enso Renewable Packaging Division
About Stora Enso Group
Stora Enso Group is a global connoisseur of the paper, biomass, forest products and packaging industries. We are constantly re-examining the status quo, opening up new areas, using renewable materials to provide our customers with innovative solutions. The Stora Enso Group employs approximately 28 000 people worldwide and generated sales of 10.5 billion Euros in 2013. Stora Enso Group's shares are listed on NASDAQ OMX Helsinki (STEAV, STERV) and Stockholm (STE A, STE R). In addition, its stock is also traded in the US as a depositary receipt (SEOAY) on the international OTCQX OTC market.