Li Keqiang, premier of the State Council, mentioned in his government work report on March 5 that enterprises should be encouraged to carry out personalized customization, flexible production, foster a craftsman spirit of excellence, and increase variety, quality and brand building. "Craftsmanship" first appeared in the government work report, refreshing.
Ten years ago when Beilun leather goods was founded, it upholds handicrafts and upholds its handcrafted leather goods, which is of exceptional quality and timeless. The company has selected high-quality leather raw materials and upscale accessories, both internally and externally.
Ten years later, Premier Li's "craftsmanship" is precisely what the Behringer people have always adhered to for a decade. Bellun's team of designers and manufacturing craftsmen like to constantly polish their own products and constantly improve their own Craft, enjoy the product in the process of sublimation. High demand for details, the pursuit of perfection and the ultimate pursuit of excellence has a persistent and the pursuit of quality from 99% to 99.99%, although its profits, but for the long-term benefit the world.
Ingenuity
Artisan spirit refers to the crafted craftsmanship of their products, the spirit of excellence.
Once upon a time, artisans were a part of the daily lives of ordinary Chinese people, such as cobblers, carpenters, smiths and blacksmiths. All kinds of handicraftsmen used their superb skills to set the scene for traditional life. As society enters the post-industrial age, old craftsmanship and old artisans gradually fade out of their daily life, but the craftsmanship is never outdated.
In today's society, there is no immediate interest in pursuing "short, flat and fast" (low investment, short cycle and quick response), ignoring the soul of the product. Many Chinese enterprises is the lack of product quality rigorous craftsmanship. Product quality is inferior to that of foreign countries, one of the important reasons is that people do things more rigorously than us and they have a more craftsman spirit.
Because of this, Berlang leather has always insisted "do exquisite leather" concept, the pursuit of excellence, attention to detail, perfect and extreme, rigorous and meticulous. Always opportunistic, we must ensure that the quality of each product, to adopt strict testing standards, will not meet the requirements will not be easily delivered. Fully integrated into the spirit of artisan-level enterprise, into the product.
Respect genuine Belle leather goods
Respect genuine, heritage classic
The Force
Beilun adhere to hand-refined leather leather goods, excellent quality, timeless; Featured high-quality leather materials and high-end accessories, both internally and externally, each one is genuine leather goods.
Beilan innovative design team, cyclical development and release of new series, leading the fashion value of leather goods, the continuation of the brand classic tradition.
True respect of the real thing - perhaps the heart of the many ladies bag, it is low-key, simple, but without losing the personality, soft soft body and thick geometric side of the line, like a save the world, "Noah's Ark" , Portfolio line has become the perfect formula of classical art and modern fashion. The minimalist style covers the modern, free, independent personality of the vintage bag frame and modernism.
ã€Beilang】 Intention to interpret the craftsman spirit is by no means just a slogan, it exists in everyone, heart. For a long time, it is precisely because of the lack of adherence to the fine, the pursuit and accumulation, only to make our path of personal growth rugged buildup, the path of organizational development is full of Jing Jing. This lack of enduring innovation has become extremely difficult, leaving the foundations of evergreen to become rare, so in the post-growth era of increasingly scarce resources, to reclaim the craftsmanship, reshape the craftsmanship is the only way to survive and develop .
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