Cabinet companies to win with the brand to start from the reality

In the current development stage of the cabinet industry, brand warfare is undoubtedly the top priority. The foundation of the brand is people, and without a person, there is no brand. Unlike architecture, brand is something that is built on the human mind. Therefore, the first element of the brand is the trust of people. Without trusting the brand, it is impossible to lay the foundation.

Where does the brand's trust come from? In the brand building, it is very important that the cabinet company is consistent with the actual situation of the company when it comes to brand packaging and external publicity. It is not only the differentiation of brand promotion, but also the cabinet enterprise. The actual situation is consistent, which is a big difficulty for many companies.

Cabinet companies to win with the brand to start from the reality

Propaganda is not speculative

In the cabinet industry, the falsification of imported products has occurred. The so-called imported products are explained by a single customs declaration. When the goods are pulled down, the customs will turn into a foreign cabinet. Or speculation with the concept of gimmicks, most of the products in the cabinet industry, such as "zero aldehyde" and "net aldehyde" cabinets, are branded by Shantou.

The Nuggets merchants, ignoring social responsibility, are not long-term. If you want to be a businessman who does not have to bear social responsibility, then don't say the brand.

Advertising is not fake

The brand compares it to the building is very reasonable, high-quality brand building is equivalent to high-quality engineering, and the fake brand information is like the bean curd project, a certain part of the problem, not because the brand promotion is not glamorous, but too The glamorous and bright, the result and the actual collapse of the number.

At an exhibition, the competition cabinet enterprises played a certain slogan. As the cabinet owner of the same industry, please carefully analyze whether the slogan conforms to the history of the enterprise, whether it conforms to the production capacity of the enterprise, and whether it meets the product of the cabinet enterprise. A good slogan itself meets three conditions: it fits the facts, attracts the target group, and is easily remembered. It is not easy to do this. Good slogans are based on a solid brand culture.

Cabinet enterprise culture is a collection of business management concepts, business advantages, concept advocates, etc., and has guiding significance for the development of enterprises. After the cabinet enterprises have analyzed the business advantages of the company, then what to say in the publicity, there are basic standards.

Classic is not afraid of imitation

The essays of the cabinet companies are often copied, but the plagiarism of the plagiarism does not bring actual benefits to the plagiarists, but instead becomes the advertisement of the plagiarized enterprises. When making small-scale cabinet enterprises, they should not only care about the external beauty of the slogan, but also ignore the core competitiveness of the company itself.

Brand is in real value

The success of cabinet companies does not depend on false external advertising, but on the discovery of real value. One hundred successful companies have one hundred core values, and the long-term development of enterprises is not based on false propaganda of sudden whimsy, but based on the continuous exploration and discovery of the core values ​​of enterprises.

When every company develops new products, no one can guarantee success, and bet on a certain product. If it is unsuccessful, it will be a feat. It is impossible to realize the "water-to-oil", but also give us inspiration, but want to do it. In the case of a hundred-year-old enterprise, the product mix ratio will be reasonably arranged according to the company's situation, regional test products and improved products will be made, and the product mix will be completed. Every time the investment in new products is an exploration of the core value of the cabinet enterprise, relying on the core products, and constantly exploring the road of business management, the practice will find itself.

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