Under the background of weak external economy, sluggish market demand and weak traditional marketing model, through cross-industry and cross-enterprise cooperation, we will find new growth points for related companies. This should be the future of “Champion Allianceâ€. The biggest driving force for companies from different fields. A few days ago, with the US kitchen appliances announced to join the "Champion League", a "different alliance" business model that was forgotten by people, once again triggered a heated discussion between the society and the market.
Complementary advantages of "different alliances"
At present, in addition to the US kitchen appliances, it also includes brands such as Nature Floor, Dongpeng Tile, NVC Lighting, Wanhe Electric, Mousse Bedding, Sophia Wardrobe, AIA Integrated Ceiling, etc. from home appliances, home and home decoration. They have become members of the "Champion Alliance", achieving comprehensive coverage of various areas of the pan-home industry such as kitchen appliances, wood flooring, ceramics, lighting, water heaters, bedding, wardrobes, and integrated ceilings.
Through the extensive cooperation between leading brands, the “Champion Alliance†can build a market network with complementary advantages, and can also jointly promote market share and brand loyalty. In addition, the alliance also helps the close connection between the upstream and downstream industries. While focusing on their own fields, enterprises can also understand the upstream and downstream situations through the interconnection with the alliance enterprises, so as to accurately grasp the market; and the alliance will not suppress the peers. Or form an industry monopoly.
"Home Appliances Home" synchronous solution
This coincides with the development trend of “home appliance manufacturer†and “home appliance home integration solution†service provider presented by China's home appliance industry, which has entered the era of consumption-driven. Sun Mingyang, general manager of the domestic kitchen appliance business unit, said, “For enterprises, the alliance can effectively integrate and share enterprise and product resources, which can consolidate and amplify the advantages of individual enterprises. For consumers, one-stop procurement and integration services allow Consumers are more worry-free, labor-saving and save money."
Sun Mingyang further explained that in the past, when purchasing home appliances, it was possible to run the furniture building materials market such as Red Star Macalline and Real Home, and to visit home appliances stores such as Gome and Suning, which are not worthwhile in terms of time cost and consumption cost. . The "Champion League" has solved this problem well. For example, after consumers purchase a beautiful microwave oven and a hood, they can also select ceramic tiles, floors, wardrobes, lamps, bedding, water heaters and other products.
More importantly, for the United States, which is in the midst of the “business transformation strategy†track in recent years, strengthening independent innovation, actively promoting structural adjustment, building a global business network, and enhancing global competitiveness have become “immediate prioritiesâ€. . As the new leader in China's kitchen appliances industry, in the next three years, Midea's kitchen power will become a kitchen appliance brand with sales of more than 20 billion yuan. Through the company's “bigger and strongerâ€, it will promote the rapid expansion of the entire Chinese kitchen appliance industry and fully participate in international competition. .
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