New packaging makes salt sell well

Exopack, a flexible packaging specialist, recently developed a patented two-handed plastic bag package designed for the salt business unit of Cargill Inc., the world's largest seller of salt products.

Cargill proposes ideas

As more and more consumers complain that Cargill's diamond crystal salt bags are inconvenient to grasp, they asked Cargill to develop a new gripping bag. Cargill then turned to Exopack. Therefore, this two-handed salt bag came into being.

Craig Miller, sales executive at Exopack's plastics division, said: "Cargill needs a simple grip to make it easier for consumers to carry large bags of salt. With this idea, Cargill found us, Asked us to help them develop a high-quality, two-handed bag that will enable their products to meet consumer demand.”

Cooperative development

Miller said: "We have strong technical support capabilities and have always provided customers with outstanding win-win solutions. This has earned us a good reputation, and our long-term relationship with Cargill has also made us choose us. Develop this satisfying new package for consumers."

Nancy Lucas, Cargill's sales and pricing director, said: "Cargill proposed the idea of ​​a two-handed bag, and Exopack used this idea to create a prototype of the package. Our idea has accelerated the new package. The development process and the consumer testing process, and Exopack played a major role here. He turned our ideas into reality to provide to our customers and end consumers."

Excellent sales

The salt packaging bag developed by Exopack and Cargill has a gripper on both ends, using new raw materials and using excellent patented technology. After the consumer purchases the product, carrying it is very convenient, and the opening of the packaging bag is also much easier than before, so that the product has obtained excellent sales results.

Exopack has 14 manufacturing plants in North America, mainly producing consumer and industrial products. With an annual sales income of up to 500 million U.S. dollars, it is a leading player in the North American paper and plastic flexible packaging industry. The newly-developed packaging patent is jointly owned by Exopack and Cargill.

Source: Packaging Materials and Containers