In recent years, in the major home stores and merchant marketing activities, the concepts of “best benefitâ€, “blessingâ€, “factory price†and “selling price†are everywhere, but is this so-called “base price†really the lowest price? Not only do consumers have doubts in their hearts, but the merchants themselves are not willing to make a guarantee.
Most of the "lowest price" is Shantou
Household products are not fast-moving consumer goods. If consumers do not have demand, they will rarely know the price in advance. After the purchase, they are not too concerned about the price changes. Insiders said: "Many brands in the holiday promotion, usually take a few products to make specials, the real price, support price comparison products, mostly tail or outdated models, consumers can hardly find the same product elsewhere. "So, in the home building materials industry such as cabinets, the "base price" publicity strategy is mostly gimmick, and the credibility is not great.
The same brand in the same price in a certain market is the iron law, the merchant will not chase the price because of the promotion, resulting in chaos in the price system of the entire region. Big brands don't make such mistakes. It is even less credible for some small brands to make such commitments. These small brands have few stores in the market, and the lowest price does not know who it is.
The industry analysts believe that the frequent "base price" propaganda in the market comes from the normalization of marketing activities, and cabinet companies have to come up with such gimmicks to attract attention. "Bottom price and factory price are just sayings. In fact, even people who sell products sometimes have difficulty judging whether these products are worth the price. But once they arrive at such a time node, there is no consumer patronage without promotion, so they will think A variety of rhetoric. As for whether it is really the lowest price, consumers need to judge."
Big brands may be more trustworthy
Compared with the “base price†promise that cannot be verified in the market, industry insiders said that because of the large number of stores in well-known stores, the prices of big brands are comparable, and the “base price†promotion may be more reliable.
The person in charge of a brand cabinet said: "On the day of the general offer, the company will announce the discount given by the factory according to the number of people present, so it is called the 'lowest price'. In fact, we have already developed a marketing strategy at the end of last year. Including how many marketing activities will be carried out this year, and the price given each time, it will be strictly enforced. Some activities do perform the 'lowest price of the year', but it does not mean that the lowest price is only once a year."
There are also well-known cabinet companies that said: "The price concessions for the "grab factory" factory direct supply activities are being reduced from the company, dealers, storefronts, etc., and the profit per product is different." During the event, the lowest price and the minimum guaranteed time of each product will tell the consumer. "No one in the future market can say that it is not good, so our 'minimum' can only guarantee three months to half a year. Consumers care about the 'lowest price', should ask the time and model, big brands can't do this in this regard. false."
The concept of “floor price†in the home industry is frequent, stimulating consumers' desire to shop. However, many consumers have carefully screened and found that the advertising effect of these words is far greater than the actual promise. Industry experts remind that large-scale household products such as consumer cabinets can not only look at the price of impulse consumption, but also should consider the quality, service and other factors, comprehensive consideration of cost performance.
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