Anyone familiar with the president of the top 100, Chen Xiaotai, knows that he is very fond of German furniture. Whether it is to invite German designers to design for the top 100 brand-owned furniture, or as the president personally select each of the German-made furniture, all reflect Chen Xiaotai's love and appreciation for German furniture. When talking about the future of China's furniture demand - the post-80s group, Chen Xiaotai thinks that they will most likely love modern minimalist style German furniture.
German furniture is closer to life
[Sohu reporter] Why did our top 100 launch these five trends?
[Chen Xiaotai] They are close to life. People will have a period of thought for a while. I think that this time is likely to be more in line with the needs of today's people. It is also a model of natural selection, let it go.
[Sohu reporter] Mr. Chen, how would you think of hosting a top 100 Cologne furniture exhibit week? What kind of information do you want to convey?
[Chen Xiaotai] Cologne brand is a German style, and we still convey the idea of ​​Germany. After all, German furniture is different from other countries' furniture, from its design to its use of materials to practicality. Etc. We believe that German furniture is closer to life, and hosting the Cologne brand week in Germany is such a meaning.
Milan exhibition is a trend, Cologne exhibition is a combination of practicality and art
[Sohu reporter] Two days ago, you went to the Milan Furniture Fair, the world's three major home furnishing exhibitions - Milan, Cologne, and American. What do you think is the difference between these three exhibitions?
[Chen Xiaotai] I think this is the case. First of all, we said that this exhibition in Milan, Milan exhibition is a little trend of home trends, more is to release new fashion trends or some world ideas and products to show more. Cologne exhibition We think it is more of a commodity or a combination of practical art, not just that I am doing it for art. There are some differences. Of course, it’s not that Italy’s things are not good. The Italian design is very good. How to turn the design into a commodity. I think it will take time. This is at the exhibition in Cologne or the German company in this area. Very in place. It is necessary to seize the trend of Italy, but also to grasp the needs and psychology of people, while grasping some of its functions, these Germans I think they are done in place. The United States high-point exhibition, the most important thing in the United States is money. The most lacking is culture. The country was established for a short period of two hundred years, so it has no history, so it is desperate to do something historical. The American family has traces of history, the surface is old, and there are some nails and eyeworms. There are still some differences.
I think that art and functionality should be compatible.
[Sohu reporter] Mr. Chen has always respected German furniture. Can you understand this? You are more valued for practicality and functionality, and a little weaker for artistic preference.
[Chen Xiaotai] I think this is the case. Art, function and other things are compatible. I can't say who can replace them. I think they must be compatible. Of course, I buy one thing. Let me give you an example. I must buy a suit that I must wear. The first thing I want to satisfy is my sense of sight. This thing is very beautiful. I bought it beautifully and I don’t hang it at home. It must be worn out, this should be practical. A period of time is indispensable, art, function, craftsmanship, material, etc. can not be less, then you are willing to pay for it, otherwise you will not buy it if you are good craftsmanship, you will not buy it when you look old. The materials are good, the process is poor, and you won't buy them. I think it must be the best or perfect, 1+1 is greater than 2 such a concept.
Modern minimalist furniture will become a mainstream product within three years
[Sohu reporter] The first top 100 Cologne home show brand week, which brands do we participate in this brand week, give consumers a kind of feedback?
[Chen Xiaotai] I sent a signal to the actual furniture in Germany. In Germany, the per capita living area is relatively large, and the proportion of people living in villas is very high. However, the furniture used in these villas in Germany should be said to be 99% or even 100% likely to use modern minimalist style furniture. There is no American or European furniture. Twenty years ago or decades ago, European furniture was popular in Germany. At that time, it was the beginning of the furniture revolution. Modern furniture entered the market, and more people gradually left the classical furniture behind, and they did not adapt to the modern development. It is their trend to prefer this type of product that is extremely simple and luxurious. We are also considering this kind of German products. I ask our customers' needs, who is the main force of our next demand? We are in China, we suddenly understand that the next one should be 80, and our research results, after 80 people we asked him, what kind of furniture would you buy? It should be said that 90% of people tell me: I will buy modern, simple, I have to buy this type of furniture, I definitely buy fashion, will not buy classical, European will not buy. This is what I think is its trend. Of course, the top 100 is now a little earlier, but it has been a long time since it was a few years old. It will become a mainstream product for the next three years. This is a trend.
No matter how bad the market is, there are also companies that make money.
[Sohu Reporter] This event will be launched during the May 1st and May 6th period from May 30th to May 6th. How do you view the market situation of this year's May 1st market compared with previous years?
[Chen Xiaotai] I think this year's market is mixed, all kinds of existence exist, no matter how good the market is, there are companies that don't make money, no matter how bad the market is, there are also companies that make money, but the ratio is relatively large. Less problem. The big environment is not good, I believe that every business will not be good, this is an industry problem. The overall passenger flow of furniture is decreasing compared to last year, and the relative volume of the top 100 passengers is still good.
[Sohu reporter] We have a global original 3D experience. When the store opened on September 29 last year, it was also a 3D space. Is it the same thing?
[Chen Xiaotai] is the same. At that time, everyone did not experience it, and its effect was not particularly ideal. Later, we upgraded again. It can be said that the first attempt failed. The investment of tens of millions failed. Because the effect is not matched, the room ceiling and the ground do not correspond to the misplacement. This is a technical problem. Later, we invested again. I have done it again and again. After I finished this, I think it is ok. I think the effect is good.
[Sohu reporter] Basically the real effect?
[Chen Xiaotai] You will experience the feeling of being there for a while, then give me some advice.
[Sohu reporter] Thank you, Mr. Chen.
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