Industry strategy
We believe that the rebound in real estate sales is expected to push domestic furniture consumption out of the bottom in the third quarter. On the one hand, the “old-for-new†policy is expected to stimulate furniture consumption, on the other hand, it is expected to improve the market's pessimistic expectations, and the valuation of furniture stocks will usher in a repair period. We have long been optimistic about leading domestic brands with brand and channel advantages. We believe that as consumers' brand awareness increases, leading companies that already have brand and channel advantages will build a broad moat and lay the foundation for long-term development. In the downturn of the industry, leading enterprises are also expected to further seize market share. Currently, pessimistic expectations are driving down the valuation of leading companies, providing long-term allocation opportunities.
Industry perspective
Furniture consumption has long been optimistic: With the global industrial transfer and the vigorous development of the domestic real estate market, the domestic furniture industry has maintained rapid growth. From 1998 to 2011, the combined growth rate of China's furniture industry has reached 25%. Since the real estate regulation in 2011, the market has had certain concerns about the furniture industry. In the short run, real estate sales changes have a certain impact on furniture consumption. However, in the long run, we are still optimistic about the prospects of furniture consumption. At present, China's urbanization rate is only 47%. In the future, China's urbanization will continue to advance steadily. There are still 10 million rural people entering the city every year. The promotion of urbanization will surely bring corresponding Housing needs. In addition, the per capita disposable income of Chinese residents has entered a period of rapid rise. With the accumulation of family wealth and the pursuit of high-quality life, the demand for furniture renewal will also enter the release period. Therefore, the prospect of furniture consumption in the medium and long term is still worthy of optimism.
Real estate is picking up, furniture sales Q3 is expected to gradually improve: under the factors of policy relaxation and price reduction, consumers' expectations of real estate have changed, just need to start to return to the market, housing sales are gradually picking up. There is a time lag of 0.5-1 years between real estate sales and furniture consumption. We expect that with the recovery of the domestic real estate market, domestic furniture consumption is expected to gradually bottom out from the third quarter. At the same time, due to the decline in housing prices, residents will have more funds to decorate the house, which is also a big plus for furniture consumption.
The "old-for-new" policy of furniture will boost consumption growth by 6%-8%: the current "old-for-new" policy for furniture is still in the research stage. According to media reports, it is expected to be officially piloted in the second half of the year. National promotion is expected to be until the end of the year or early next year. Combining the experience of the home appliance industry and under certain assumptions, we expect the policy to boost the growth rate of furniture consumption in 2012-2014 by 2%, 7.4% and 6.5%.
Mode determines fate: Whether it is IKEA or ZARA, H&M in the clothing industry, the key to its success is the innovation of business model and the creation of a new value curve. Such experience is worthy of reference for the furniture industry. How companies and brands find their unique position in the value chain of their industry, create value for consumers, and pass this value to customers is the focus of the company. Only when companies integrate innovation, utility, price, and cost, and create valuable business models can they create miracles. We have long been optimistic about the leading domestic brands with brand & channel advantages, we believe that these companies will be the winner of future market competition.
PVC Mesh Banners is one kind of banners , it is very light and wind can pass through. It is famous as fence wraps banners .The width seamless is 500cm ( 16.4 ft ) and length is 30-50 meters . For more large banner ,we can weld professionally and strongly .
The pvc mesh banners materials we have as below :
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Type of Yarn |
Thread count |
Type of coating |
Weight (without backing film) |
Tensile Strength |
Picture
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polyester |
9*9 |
pvc |
255g (7.5oz) |
1100*1000N/5CM |
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polyester |
12*12 |
pvc |
270g |
1600*1400N/5cm |
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polyester |
9*13 |
pvc |
250g |
1000*1000N/5CM |
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1. Lareg hole pvc mesh bannerLareg hole pvc Mesh Banner 2. 220g without back film per square meter |
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1. Double sided printing pvc mesh banners (not two pieces sewing together) 2. 480g per square meter 3. B1 Fireproof |
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All of our pvc mesh materials can provide B1 Fireproof Certificate !
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Golden Mouth Advertising (H.K)Co.,Ltd. ( Jie Da Advertisement Co.,Ltd) , https://www.advertisingflagbanners.com