In recent years, the living standards of the citizens have increased, and the high demand for household products has also increased. After more than 30 years of development, the home industry has finally ushered in an era of fierce competition for quality competition. For home furnishing enterprises, the transformation from Chinese manufacturing to China's quality and creation has become a major turning point in front of enterprises.
The home industry has written a history of "China's quality" for 30 years (Source network)
The development history of "China's quality" in China's home furnishing industry
The development of China's home furnishing industry has a long history, and it has also achieved world-renowned industrial achievements and artistic heights. However, the most important thing in the process of China's home modernization is the 30 years of China's economic reform and opening up. In the past 30 years, the home industry has realized the transformation from hand workshop to modern manufacturing enterprise, from OEM to independent brand upgrade, from single category to professional segmentation.
In the past 30 years, China's home furnishing industry has experienced three major stages of development: the first stage was the initial stage of the 1980s and 1990s. After the reform and opening up, China's entry into the foreign investment led to China's labor force and The resource advantage has activated the road to modernization. The second stage is the mature stage after 2000. With the process of urbanization in China and the rapid development of China's economy, the home industry has entered a mature period of vigorous development. The third stage is the adjustment stage after 2010. Due to the global financial crisis, the disappearance of labor and cost dividends, and the environmental impact of the “Da Vinci Incidentâ€, the Chinese home furnishing industry has entered a period of adjustment and transformation, and home furnishing companies have begun to pay attention to design and innovation. Quality and branding will build momentum for the next 30 years of development.
"Love will fight to win", "will fight to win", "Intelligence will win", is the most realistic portrayal of the development of China's home furnishing industry. With the advent of the "13th Five-Year Plan", China's home furnishing industry has ushered in a new round of transformation and upgrading. The high growth of China's home furnishing industry is inseparable from the courage to innovate and dare to transform. First, the production method has realized the transformation from traditional manual manufacturing to extensive production to modern refined production mode; secondly, the marketing strategy has realized the transformation from product output to brand output to cultural output; It is a service strategy that realizes the transformation from no design to cottage design to original design innovation, and makes China's home furnishing industry gradually move from traditional manufacturing to a medium-to-high-end manufacturing industry with brand culture, R&D innovation and original design capabilities. . The development from low-end manufacturing to high-end manufacturing is the overall policy of a new round of transformation and upgrading of “Made in Chinaâ€.
The reform tide of "China's creation" in the post-home era of China
In 2016, driven by the Chinese economy, the Chinese home furnishing industry entered the “post-transformation eraâ€. In the post-transformation era, new models such as whole house customization, e-commerce, Internet+, VR, and residential hardcover have emerged. The Chinese home furnishing industry has ushered in new opportunities for innovation and development.
However, no matter which mode of innovation, the industry believes that the most important thing in China's home furnishing industry is to realize the transformation of thinking, from capital accumulation to knowledge accumulation, from the input of materials to the investment of talents, from the attention to past products. Focus on the transformation of future products, from focusing on manufacturing processes to focusing on science and creativity, from focusing on internal unification to focusing on differences in opinions, from traditional manufacturing thinking to modern service thinking. Taking a new international road, taking the road of design innovation and taking the road of cultural creativity is the future development direction of China's home furnishing industry. In recent years, China's home furnishing industry is undergoing transformation. Many pioneering companies' products have begun to take the original design route, and excellent design works have also gone abroad; marketing channels are no longer limited to terminal stores, but online and offline operations are realized and opened. In the new era of cultural marketing, entertainment marketing, etc.; brand strategy, focus on the shaping of brand connotation and the enhancement of brand value. They set an example for the next 30 years of development in the Chinese home furnishing industry and also established confidence in the development of the Chinese home furnishing industry.
China's home furnishing industry is a "quality and creation" dream of a strong country
The “creation†road led by “design and innovation†has become the main theme of the development of China's home furnishing industry. However, many industry professional leaders also pointed out that quality is still an important key to the transformation and upgrading of China's home furnishing industry. Without the continuous improvement of "China's quality", the transformation and upgrading of "China's creation" is like a rootless wood. Without the continuous leadership of "China's creation," the transformation and upgrading of "China's quality" is also without rules.
To do home is not just to produce a home, but to provide a happy lifestyle. To be a business is not just to create wealth, but to shoulder the industry mission and social responsibility. Whether China's home furnishing industry can bear the weight of "Made in China", the future depends on whether it can meet the international quality standards, compare the international product quality, lead the world's original design, and have a dignified and valuable national brand. And this is precisely the need to rely on the "quality" and "creation" of the two-wheel drive.
The development history of China's home furnishing industry for more than 30 years is not only a qualitative leap, but also a transformation of innovation. The achievements belong to the past, and the road to the future has a long way to go. There is still a big gap between China and the international advanced manufacturing level. The new internationalization of China's home furnishing industry is just beginning. In the face of the future, only by combining "quality" and "creation" and effectively promoting the overall level of China's home furnishing industry, the dream of China's home manufacturing powerhouse can be just around the corner.
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