Is it true that the “full house customization” of the ocean is rushing into the fun?

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The popularity of the “full house customization” market has not only caused many domestic furniture brands to flock to the market, but also took out the “what can be done” sign, ready to capture the hearts of consumers at the same time, and also let some international furniture brands aim at this. The “fertile” market is ready to “customize” its products and bring as much richer and more comprehensive categories as possible to consumers.
Measurement design, manufacturing, delivery and installation... Some domestic brands have been unable to eat the custom process, how to deal with imported custom furniture? Does the imported custom product with “higher quality” bring more risks? Recently, "Beijing Youth Daily · Guangsha Times" visited the imported custom furniture market to understand the problems behind it.
【Find】
Imported custom furniture has quietly increased the variety of products to the whole house
Perhaps there is no big fanfare like domestic custom brands, but some imported furniture brands are constantly moving towards customized products and whole house categories. TEAM 7, which started as a cabinet, has quietly brought in the space of restaurants and living rooms. The Baili kitchen that has been in China for more than 20 years has been on the road of “customization”. The Mang cloakroom system that is about to open the door has also received a lot of experience. Consumer concern, the original black-and-white furniture brand ARTISAN also opened the overall style output mode...
“Some of the imported furniture itself may have a special design style. If you want to integrate such products and the whole space without a sense of violation, you will have the need to import the whole house.” An industry insider said, “Of course Because imported custom products are basically measured and designed in China, and foreign production and manufacturing, once there is a problem in a certain part of the process, it is likely to be completely restored."
【behind】
The structural differences between domestic and foreign houses are obvious. The conversion of design language is difficult.
“Compared with the domestic furniture brand customization process, in addition to the need for more rigor and precision in measurement, design and installation, the structuralization of the floor plan is also a difficult point for the brand to break through.” Just tested the water to import the whole house customization, the Bosnia and Herzegovina brand ARTISAN Zhao Lei, general manager of the Beijing area, said, “The size of the control, the choice of color is the basis, it is important to how to make the different design drawings and design language communication between different countries accurately.”
Zhao Lei further exemplified: "The horizontal and vertical walls seen in the plan paper may be implemented as a diagonal wall in the customer's home, or may require the cabinet to be embedded in the wall. The designer of the side is well connected with the foreign brands. Because once the drawings are misunderstood, the cabinets that enter the home may not be installed."
The same kitchen in the field of imported custom-made fields has also said that the precise measurement and seamless connection of the manufacturing end is the basis for ensuring the high quality of customized products.
Agents directly affect the pros and cons of after-sales service
Of course, the after-sales service link that has always been a headache for consumers is also a yardstick for testing brand service capabilities in the process of import customization.
“In order to ensure timely and effective after-sales service for consumers, professional agents should provide after-sales maintenance and repair in a domestically-skilled team.” Zhao Lei said, “especially when foreign staff cannot reach consumers directly. At the time, the professionalism of domestic agents will also appear."
Indeed, Mr. Su has suffered such distress and spent a lot of money to choose imported custom cloakroom products. In the later period, the hardware was damaged, but because the “road” was too late to repair.
Bai Li said that the professionalism of the brand is reflected in the grasp of the actual situation of Chinese consumers' families, the understanding and understanding of the special structure of the building, and on the other hand, it provides regular on-site maintenance services for consumers every year. Make up the leak and find out the problem in time.
Understanding the lifestyle of Chinese families is the only way to go. It’s harder to decide than to imagine.
What kind of storage methods do Chinese consumers prefer? Are clothes used to hang up or stack? Do you prefer Chinese or Western food in the kitchen? ......
In fact, compared to the complex and ever-changing customization links, imported custom brands want to smoothly enter the Chinese market, they must first understand what consumers need. After all, with the increasing functionality and aesthetic needs of consumers, simple changes in size and color are far from satisfying the lives of Chinese consumers. For the reshaping of high-quality lifestyles, perhaps it is “full house customization” and even import. The meaning of "full house customization".
Text / 仵文悦

Bedside Table

A Nightstand, alternatively night table or bedside table, is a small table or cabinet designed to stand beside a bed or elsewhere in a bedroom. It serves the role of a Coffee Table during nighttime hours, at a person's bedside. Before indoor flushing toilets became commonplace, the main function of a nightstand was to contain a chamber pot.

Nightstand 6 Jpg

As a result, early nightstands were often small cabinets, sometimes fitted with a drawer, and usually containing an enclosed storage space below covered by one or more doors. Another term sometimes given to such cabinets was commode. Traditional nightstand showing space for a chamber pot Modern nightstands are usually small bedside tables, often with a drawer.


They are often used to support items that might be useful during the night, such as a lamp, alarm clock, mobile phone, desktop intercom, reading matter, a glass of water, medication, or condoms. French, Italian and Spanish antique nightstands usually have one drawer and an enclosed storage space with one door. They can be embellished with gold leaf finish, bronze or parquetry inlaid.

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