"Stupid" Kung Fu animation super IP conference and 10th anniversary stupid, recently held in Wenzhou Wanda Wenhua Hotel in Fujian. About 500 people from all walks of life from all over the country, such as guests, suppliers, cooperative customers, and shareholder representatives gathered together for a grand event.
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At the press conference, Kung Fu Animation has released "Three Squirrels", "Oriental Kelly Modern School", "Taiwan Niangniang and White Tea Fairy", "Super Yizi", "Herbal Family", "Little Prince and Potatoes" 10 super IPs such as Aberdeen, "The Return of the Comet of the Little Cat", "The Cycling Man", "Lightning Rabbit and Invincible Turtle", "Samsung Glory Awakening", and 10 cartoons of colorful cartoon video shocked the scene.
Figure 10 super IP animation
During the period, the launching ceremony of Zhejiang Fenghua City Super IP “Magic Buggy Kid†was held.
图丨Zhejiang Fenghua City Super IP Launch
Scott Albert joins
In Finland in Europe, the Santa Claus Village with the theme of Christmas culture has built a complete tourism and cultural industry chain. In Fenghua Xikou, Ningbo, China, relying on Xuelu Mountain Scenic Spot and Budai Monk Folk Culture, Kung Fu Animation and Fenghua Xikou, and paying the gold to hire "Wang Wang Li Dagong" screenwriter Scott Ebert to jointly create a city super IP The Magical Buggy Kid promotes traditional culture and prays for a smile in the world.
Figure 丨 "Wang Wang Li Dagong" screenwriter Scott Ebert
"The Magical Bagboy" is an animation that we have created in cooperation with Kung Fu Animation, with Fenghuashan and Budai Monks as creative sources." At the launching ceremony, Zhou Fufen, deputy director of the Propaganda Department of Ningbo Fenghua District Committee, said that this The cartoon will embody the culturally rich Xuedou Mountain Scenic Area in an artistic form, show the vivid image of the cloth bag monk, and integrate into the unique folk culture, historical sites, customs and customs of Fenghua, and explore the unique cultural essence to show the profound history and culture of Fenghua. Accumulation.
Figure 周 Zhou Fenfen, Vice Minister of Propaganda Department, Fenghua District Committee, Ningbo City
Zhou Nufen pointed out that "Magic Buggy Boy" will help Fenghua to create a tourism culture brand of "China's Five Famous Buddhist Mountains and Maitreya's Fundamental Dojo" by promoting the unique Maitreya culture and regional culture, promoting the development of tourism integration and promoting the name of Ningbo famous city. Both are built. At that time, we will also provide the most powerful propaganda and support for "Magic Buggy Kid" through various channels online and offline, and work together with Kung Fu Animation to create a super city IP exclusively for Fenghua.
It is understood that the cartoon in the plan is 52 episodes, each set is 10 minutes; the children of 4-6 years old are the core target audience, covering the whole age layer; in the comedy and humorous story style, the unit drama mode is adopted. The episode is an independent story, and each episode contains elements of comedy and action.
Figure 丨 Working with Kung Fu Animation to Create Super City IP
It is reported that around the animation IP of Fenghua's "Magic Buggy Kid", Kungfu Animation will carry out the development and authorization of cultural and derivative products, IP business model investment promotion/promotion, and animation IP image through large planning, large landscape and big culture. Experience the store/cultural experience paradise, create a special town with cloth bags, further enrich the business combination, extend the industrial value chain, enhance the city's influence, and form a super strong urban IP.
It is worth mentioning that the State Council recently issued a document explicitly proposing to encourage the integration of the animation industry and the tourism industry, emphasizing the need to “promote the integration of theater, performing arts, amusement, animation and other industries with tourism to carry out cultural experience tourismâ€, which was interpreted by the industry as being released. Great news.
Network map 丨 Japanese Kumamoto bear effect
Kung Fu Animation pioneered "Super IP Operation Platform"
This is an era of IP, from animation, film and television, games, books to sports, stars, and even net red, theme parks and cities, IP has become the theme of the times, by capital chasing, consumer love, brand competition. How to become a hot "super IP", stand out in the Red Sea of ​​the times, is a difficult problem that IP platform should strive to overcome.
In 2018, it was the practice year of Kung Fu Animation "Super IP". As the head of Kung Fu Animation, Li Zhubing first introduced the new concept of "Super IP Operation Platform" at the conference, which immediately caused all participants and industry. People are highly concerned.
Figure 丨 Kung Fu animation Li Zhubing share super IP
According to Li Zhubing, the "Super IP Operation Platform" covers the top ten sub-platforms such as Super IP Think Tank, Manchu Factory, Man World, Exhibition, Public Relations, Manuscript, Diffuse Design, Man College, Man Guest Workshop, Mancheng, etc. Each customer provides a complete set of solutions from mining IP cores, creating IP content, IP promotion, IP commercial realization, IP cultural creation industry to IP business travel, which will drive the whole city to the toy industry and food industry. The development of entertainment industry, rural complex, new retail complex and other industries has formed a larger closed loop of the IP industry chain.
Li Zhubing said that in the era of pan-entertainment, people are more enthusiastic about the expression of "light entertainment", and animation is a cultural expression that everyone likes to see. The animation IP is shaped by a sunny, healthy cartoon image that can become a permanent fixed asset of the city and can change with the change of urban development ideas.
Figure 丨 Kung Fu Animation Chairman Li Zhubing
"City Super IP is a brand-new business model created by Kungfu Animation through years of experience in creating animation super IP, resources, platforms, etc., through the super IP to create a hundred times of asset value with minimal investment." Li Zhubing pointed out The IP animation of "Magic Buddy Kid" created by Kung Fu Animation is precisely because the local government is planning urban planning. It is the strong promotion of the animation IP market to the urban economy.
Li Zhubing said that in the future, from the cultural, historical, spiritual, economic, and industrial levels, the city will create a differentiated super IP for the city, and promote the city image upgrade, the development of the cultural and creative industry chain, the construction of the cultural tourism, the economic improvement, and the animation IP business. planning.
Figure 丨 Kung Fu animation to create a city super IP
Li Zhubing said: "In 2018, the Kung Fu animation super IP operation platform will enter the country. We will focus on the four major directions of urban IP, industrial IP, new retail IP and original IP."
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