How to correctly view the slow-moving products, any one to do the bag enterprises must seriously face the problem. If you want to stand on the brand's position, excluding discounts, buy gifts and Other promotional methods, there are some other factors, and these factors are also very important. So, how should we solve these unsalable products by these factors?
First, the staff mentality Leather is different from other industries, products slow sell how, not necessarily the product itself is good or bad, the factors involved include geographic, climate, humanities, popular trends, staff mentality and so on a series of problems, not to mention Said that marketing efforts.
If we pay close attention to, we will find that most of the best-selling products in the shop are of good quality and moderate style. Some good leather, innovative design of the product is not necessarily good to sell. There are many reasons for the inside, then how should we guide the staff to treat the product correctly?
1, the reason why the best-selling goods, in addition to product design or features, the key lies in the Purchasing Guide of these bags of confidence and professionalism.
Each bag has its customers for it, each bag has a brilliant way with. Therefore, the best-selling goods to some extent, is suitable for most customers bags, is more easy to match the bag. The flat sales, poor sales of products, because of our own confidence and professionalism is not enough, did not help them find a suitable mix, did not find a suitable customer.
2, "There are no bags can not be sold, only those who can not sell bags"!
And the real purchase of the product, the key is to solve the customer's spiritual space, in-depth understanding of our products, the selling point of the product, performance, why the product will sell off, how to match, how to get the customer's approval can be made in detail analysis. Only after we approve the product, can the customer know this suitable product. Understanding of the product lies in learning, learning and learning, insisting, insisting on persisting.
3, no bad style, only a bad mix.
More to study these models with the corresponding flat-market products, try to make the best-selling products to promote the sale of products, namely: the choice of selling products can be composed of series or with the marketing of products. Marketing products will also become popular.
4, slow sales is not absolute, sometimes only partial. Even in the same area, different shops may have two completely opposite situations.
Not that our customers are different, maybe just because other store employees spend a little more time than us, will be a little more things, our shop selling products in the other side became the best-selling shop.
5, some fashionable bag poor sales, an important factor is that customers and demand are not as fast as the bag can be replaced, immediately accepted.
Customers have a mind set, or even wearing habits, while worried that the purchase of these new bags will give their own image with the uncertainty of the injury and risk, it is difficult to accept. This requires shopping guide to guide our customers, the fashion brand bags is not the trend to catch the trend, the most important or taste, the design advocates pay attention to the details of the decision fashion, introverted texture, so that customers dress fashion, neat, harmonious, and relaxed and happy.
Second, the display method As the saying goes: "buy a bag to buy is beautiful, selling bags to sell the image." A bag if the display is not strong, it may make a very promising bag shrinkage in a corner ash, to sales have a tremendous impact.
A product that has been delaying, if the display is in place, may become a star product. For the flat, slow-moving goods, in line with the brand's display of guidance, we should display how?
1, increase product and customer contact opportunities. Whether it is finding a new display location or expanding the original display area, especially the left-hand shelf location of the multi-person channel, since people have a habit of left-to-front and back-right viewing. The more chances the product touches the customer, the greater the chance of selling.
2, if this section is the basic models, the product does not have any special selling point, should pay attention to the display with the best-selling products with the kind.
3, the product has a selling point of the slow-moving money, you can give it a good place to focus on the kind of display. In addition to using the product mix, but also suitable for the use of display decoration techniques, so that bags and bags, bags and accessories together to create a guide to consumers and promote consumer's effect. Unbalanced products given the second vitality. To re-accept the test of the market and the customer's critical!
Third, staff incentive Incentives occupy an important position in sales, praise, support, encouragement is an indispensable catalyst to motivate subordinates morale, spiritual incentives and material incentives to stimulate the motivation of people, an important means of mobilizing enthusiasm.
How to treat unsalable products Three suggestions to solve unsalable products 1, understand the sales of these products in other regions, if there is a selling area, should take the initiative to understand the reasons for its best-selling, and strengthen the training of shop employees. Other people can do it, and after hard work, we can do the same.
2, increase flat, unsalable products FABI, with such assessment efforts to promote the mastery of the goods.
3, sales competition, select some flat, unsalable products to store employees reasonable sales tasks, weekly sales to a certain number of employees awarded the "Contribution Award" and invited the winning staff to share sales experience.
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