Introduction: After more than 30 years of continuous development after the reform and opening up, it is an indisputable fact that the printing capacity is greater than the market demand. The supply-side reforms of “removing capacityâ€, “cost reduction†and “complementing the short board†are imperative for the entire printing industry. .
From the eleventh meeting of the Central Financial Leadership Group to provide structural reforms to the side, the Central Economic Work Conference emphasized the five tasks of capacity reduction, destocking, de-leveraging, cost reduction, and short-cutting, and was held on January 26. The twelfth meeting of the Central Financial Leadership Group to study the structural reforms on the supply side shows that this reform is about to enter the concrete implementation stage.
General Secretary Xi Jinping pointed out at the meeting that formulating a good plan is the basis for a good supply-side structural reform. The structural reform on the supply side covers a wide range of areas and has a far-reaching impact.
The printing industry that occupies a place in the overall economic situation of China should, in accordance with the requirements of the Central Government, work for the development of the Chinese economy through the reform of the supply side.
Excessive printing capacity is an indisputable fact. After more than 30 years of continuous development after the reform and opening up, it is an indisputable fact that the printing capacity is greater than the market demand. The supply side reform of “de-capacityâ€, “cost reduction†and “complementation of short-term board†is the whole printing process. The industry is imperative.
The printing production capacity is greater than the market demand, resulting in insufficient utilization of equipment and lower profitability of the company. Larger than the market demand for printing capacity led to sluggish prices, some have fallen to the level of the second decade of the 20th century. Because the production capacity is greater than the actual demand, in order to win business, it will inevitably lead to a price war, and eventually the fish will die. The entire industry is on the decline.
Another reason why the printing industry needs to carry out supply-side reforms is that the emergence of the Internet has changed the channels for people to obtain information, the market has reduced the demand for content-type prints, and paper-based advertisements and newspapers have declined more rapidly than industry operations in recent years. According to the original estimate, the printing industry must carry out supply-side adjustments based on this change in the market.
After the content printing has been seriously affected by the appearance of the Internet, the printers have turned their attention to packaging printing. The market demand for packaging printing will not be inexhaustible. The production capacity of domestic packaging printing is also already oversupply. The days of less packaging and printing companies are as difficult as the publications and printing companies. There is no doubt that “capacity reduction†is also a requirement of the packaging and printing industry.
The printing industry seeks a new path to “de-capacity†Innovation is the eternal theme The demand for supply-side reform is more than just the issue of “removing capacity†and “de-stockingâ€. It also requires that production companies pay more attention to innovation and attach importance to the development of new products. This is the same for printing production. Therefore, printing is extended to the direction of the cultural industry. From simple processing production to the integration of “information technology, creative design, and processing and productionâ€, it is an enterprise that seeks to obtain its own destiny. The need for initiative is also a need to attract consumers' attention with new products that meet market needs. Specifically:
First of all, the printer is required to have a sense of innovation. It is necessary to constantly analyze the market's demand hot spots, analyze the shortcomings of existing products, and develop targeted new products to guide market consumption.
Enterprises must have the ability to integrate information and resources from all sides of the society. They know that there are new things that can be used for my own use. If this is not the case, it will be difficult to be at the forefront of the market.
Focusing on the capture of information, understanding the changes in the market, the development and application of new materials, new technologies, and new processes, and then putting all this together, in order to obtain new products developed by the company, it makes people feel bright and fight. More to belong to their own company's living space.
Complying with the "Belt and Road" Strategy "Going Out"
The “One Belt and One Road†is not only a step forward for China’s emerging developing countries to learn from China’s experience and common progress, but also for the Chinese economy to go global and strive for a bigger space for development. So far, although China's printing companies have pioneered overseas, this team still appears to be thin. Drawing on previous experience, creating conditions, and boldly moving overseas are also effective ways for China's printing industry to implement the “de-capacity†requirements. This undoubtedly puts forward higher requirements for enterprises to adapt to the new environment. The enterprises with scale and characteristics should think about this early.
Small companies in the printing industry should adopt transformation and upgrading, integrate new technologies and new processes, pay close attention to green production, and make great strides toward overseas markets. They should work hard to meet market demand, and actively expand the market, while effectively We will adjust the printing capacity and do a good job of reform on the supply side so as to obtain a new round of development space for the printing industry.
From the eleventh meeting of the Central Financial Leadership Group to provide structural reforms to the side, the Central Economic Work Conference emphasized the five tasks of capacity reduction, destocking, de-leveraging, cost reduction, and short-cutting, and was held on January 26. The twelfth meeting of the Central Financial Leadership Group to study the structural reforms on the supply side shows that this reform is about to enter the concrete implementation stage.
General Secretary Xi Jinping pointed out at the meeting that formulating a good plan is the basis for a good supply-side structural reform. The structural reform on the supply side covers a wide range of areas and has a far-reaching impact.
The printing industry that occupies a place in the overall economic situation of China should, in accordance with the requirements of the Central Government, work for the development of the Chinese economy through the reform of the supply side.
Excessive printing capacity is an indisputable fact. After more than 30 years of continuous development after the reform and opening up, it is an indisputable fact that the printing capacity is greater than the market demand. The supply side reform of “de-capacityâ€, “cost reduction†and “complementation of short-term board†is the whole printing process. The industry is imperative.
The printing production capacity is greater than the market demand, resulting in insufficient utilization of equipment and lower profitability of the company. Larger than the market demand for printing capacity led to sluggish prices, some have fallen to the level of the second decade of the 20th century. Because the production capacity is greater than the actual demand, in order to win business, it will inevitably lead to a price war, and eventually the fish will die. The entire industry is on the decline.
Another reason why the printing industry needs to carry out supply-side reforms is that the emergence of the Internet has changed the channels for people to obtain information, the market has reduced the demand for content-type prints, and paper-based advertisements and newspapers have declined more rapidly than industry operations in recent years. According to the original estimate, the printing industry must carry out supply-side adjustments based on this change in the market.
After the content printing has been seriously affected by the appearance of the Internet, the printers have turned their attention to packaging printing. The market demand for packaging printing will not be inexhaustible. The production capacity of domestic packaging printing is also already oversupply. The days of less packaging and printing companies are as difficult as the publications and printing companies. There is no doubt that “capacity reduction†is also a requirement of the packaging and printing industry.
The printing industry seeks a new path to “de-capacity†Innovation is the eternal theme The demand for supply-side reform is more than just the issue of “removing capacity†and “de-stockingâ€. It also requires that production companies pay more attention to innovation and attach importance to the development of new products. This is the same for printing production. Therefore, printing is extended to the direction of the cultural industry. From simple processing production to the integration of “information technology, creative design, and processing and productionâ€, it is an enterprise that seeks to obtain its own destiny. The need for initiative is also a need to attract consumers' attention with new products that meet market needs. Specifically:
First of all, the printer is required to have a sense of innovation. It is necessary to constantly analyze the market's demand hot spots, analyze the shortcomings of existing products, and develop targeted new products to guide market consumption.
Enterprises must have the ability to integrate information and resources from all sides of the society. They know that there are new things that can be used for my own use. If this is not the case, it will be difficult to be at the forefront of the market.
Focusing on the capture of information, understanding the changes in the market, the development and application of new materials, new technologies, and new processes, and then putting all this together, in order to obtain new products developed by the company, it makes people feel bright and fight. More to belong to their own company's living space.
Complying with the "Belt and Road" Strategy "Going Out"
The “One Belt and One Road†is not only a step forward for China’s emerging developing countries to learn from China’s experience and common progress, but also for the Chinese economy to go global and strive for a bigger space for development. So far, although China's printing companies have pioneered overseas, this team still appears to be thin. Drawing on previous experience, creating conditions, and boldly moving overseas are also effective ways for China's printing industry to implement the “de-capacity†requirements. This undoubtedly puts forward higher requirements for enterprises to adapt to the new environment. The enterprises with scale and characteristics should think about this early.
Small companies in the printing industry should adopt transformation and upgrading, integrate new technologies and new processes, pay close attention to green production, and make great strides toward overseas markets. They should work hard to meet market demand, and actively expand the market, while effectively We will adjust the printing capacity and do a good job of reform on the supply side so as to obtain a new round of development space for the printing industry.
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