[ China Wardrobe ] The promotion between the whole wardrobe enterprise and the overall wardrobe store is now increasingly active. Merchants hope to use promotions to achieve more sales. Consumers are also sure that there will be greater discounts on merchant promotions. , a large number of purchases of the furniture they need.
With the popularity and application of the Internet, the purchase of home building materials initiated by the network has attracted the attention and participation of many netizens. The online group purchase form can not only organize netizens to purchase reputable famous products, but also cut down the satisfactory discounts and prices through the collective strength.
However, the current network group purchases are various in form, the level of organization is uneven, some netizens benefit, and some cannot guarantee the purchase of inexpensive products.
1. What is a group purchase?
That is, a team to purchase from the business, internationally known as B2T (BusinessToTeam), is another e-commerce model after B2B, B2C, C2C. Group purchase B2T, originally a definition of "group procurement", nowadays, the popularity of the network makes group purchase become A lot of Chinese people participated in the consumer revolution.
With the help of the Internet's "power of people gathering people" to gather funds and increase the ability to negotiate with merchants in order to obtain the best price. At present, the main force of online group buying is a young group aged 25 to 35.
2. At present, the main models of several home network group purchases:
1. Platform type purchase
Performance: relying on large websites, national layout, well-known brands, national linkage, unified time, different locations.
Advantages: word of mouth, scale efficiency, low price; well-known brand, full range, great influence; triple guarantee of online media, government associations, product factories.
Insufficient: long period, 2-3 months; organization, manpower, material resources.
2. Community group purchase
Performance: The website provides a platform to create a collection environment. The owner is spontaneous and the website cooperates. Unified time, fixed location.
Advantages: Uniform purchase, centralized, easy to bargain; consumers, save time, effort, worry and save money; merchants concentrate on transportation, save logistics costs, reduce the operating rebate costs of supermarkets.
Insufficient: limited to the development of the community network, sometimes the owner's needs are not easy to concentrate.
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