Control the speed of prepress development

Perhaps the industry has its own shortcomings, but last year Creo and Scitex's corporate cooperation has shown a successful trend. When Creo announced the merger with Scitex's prepress department a year later, it caught the attention of the industry and it turned out to be very rapid.

All product lines will continue to exist and be integrated with each other, increasing rather than reducing functionality. For companies to take advantage of prepress, business consolidation is a successful example.

CreoScitex adjusts the pace of development. They advocate occupying 50% of the CTP market and more than 20% of the phototype market. To build high quality and to be what they call “a supplier for your choice”, the key here is to create a corporate culture that accelerates the development of resolutions and feedback from customers by opening up Creo’s approach. As the company said: "A key to maintaining differentiation from other competitors." Although competition is not as powerful as expected, there is no complacency among prepress equipment manufacturers.

Alon Lumbroso, European CEO of CreoScitex, said: “After the merger, Heidelberg was seen as a giant, a major threat, but now Agfa and FUJI have also become threatening competitors, In Germany, Heidelberg is only listed in the second or third place among competitors.

During the year, the cost of reorganization reduced profits and hindered the rapid growth of sales. On Drupa, CreoScitex was only in the midfield when other companies claimed to have broken all records. However, the CTP market has a good sign this year. For example, web offset printing manufacturers in the United Kingdom this year can achieve the expected value. Thanks to the efforts of publishing peers, they provided market demand for many CTP suppliers.

In an organized manner, Mr. Lumbroso said: “The printers have to follow an organized work route. They are puzzled by the digital printing process.” The reasons for their hesitation are lack of tools for printing various digital print jobs. The other is its cost. The vast majority of printers only see the contrast of the cost of the printing plate, which makes most of the world's small printing companies unable to resolve this huge difficulty.

Shareholders who are not too optimistic can help limit the growth rate of CreoScitex's GDP growth rate, with an average of 4% to 5%. This figure does not make shareholders feel optimistic. Mr. Lumbroso added: “We hope that the growth in the year will reach 20% to 30%.” Expansion in the new direction is necessary. One road is a digital offset press, not a leading printer production supplier. Powder-blown polymer technology developed for use in Vancouver's testing has recently demonstrated the company's worldwide sales pressure. However, this will greatly promote sales. CreoScitex has established its own technology and established a partnership with Printcafe through Creo as a supplier of enterprise resource planning software and e-commerce applications. It has brought potential to the CES market, executive officer Boudewijn Neijens said: " This is an integrated production environment.” In their own resources, CreoScitex has added tools for printing workflows in Prinergy and Brisque. Mr. Neijens said: "We want to become a well-known prepress workflow company."

The development of network software for pre-press proofing is progressing toward the so-called pre-proofing. CreoScitex emphasizes internal development, and the Prinergy web browsing program connects printers and customers more closely. The workflow in Scitex is the Timna network. This browsing program enters the resource database. It is now View-It, a software proofing application over the Internet.

Mr. Lumbroso said: “We believe that the next step in industrial development is long-distance proofing. More and more printers are growing everywhere and need the ability to transmit documents and provide proofing in many places. This also applies to customers. Publishing Business leaders led this development and CreoScitex started the process when the decision was made. With the EverSmart Jazz scanner and Iris proofer, they tested the aqueous solution and failed to achieve great success. However, this trend will Will develop in this direction.

These software products can be downloaded and purchased through website sites and other mailing lists. Publishers look forward to a multi-functional database leading the publishing industry, which makes all aspects of the production chain even closer.

The old traditions that publishers do not invest in technology may soon be eliminated. CreoScitex expects to print one page on demand.

Brief overview:
CreoScitex's development in the past year hopes to have 20% to 30% growth. The next step is to develop remote proofing.

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