Practical Temptation of Logo Design (I)

Abstract: Practicality Principle This is the most basic requirement and primary function of logo design in visual communication. It is the central theme of functional design of cognitive recognition. It can clearly and accurately express the connotation and characteristics of an enterprise, and it plays an important role in attracting consumer attention and opening up markets.

Keywords: practical temptation primary function functional design

The true sensitivity of design must begin with the sensitivity to the “practical” nature. Only a deeper understanding of all practical properties, and under the guidance of these natures, will generate passion, so that the beauty of the form, the laws of beauty, and the beauty of the same design The works are connected, and the concepts of words, impressions, space, time, and images that represent the essential characteristics of things are combined in a recordable, interactive, and visual way of communication to combine abstraction, visualization, rationalization, and programming. The symbolic induction of the system eventually shows the unity of practicality and formal beauty.

The source of practicality lies in publicity and calling for a thirst for survival consciousness. It focuses on transforming nature and transforming the society's dynamic emotions and individual language of true characteristics, creating, discovering, and exploring the needs in life, and conveying accurate claims. “Designing for practicality” is the result and expression of the needs of society and human beings. The form happens to be the concrete embodiment of this need.

The design criterion of "being practical for the United States" should be the key to advancing green design today. As a static expression of the consciousness of the small space, the logo has a strong identity and cohesion. It is a highly summarized, fresh, bright, strong, accurate, and flattened visual schema. It reflects life, reflects society, represents certain things, conveys specific meanings and information, and dominates a strong human-centered and objective need. It ultimately makes people feel the existence and guidance of shared visual space. In the primitive society, human production activities directly affect human worldview and human taste. People first observe things and phenomena from the utilitarian point of view. The production of useful articles and general economic activities are prior to art. Practicality occupies all of life. Animal parks in the Yinshan Mountains of Inner Mongolia; reproductive worship in the depths of the Tianshan Mountains in Xinjiang; the Orion tribe on the banks of the Heishan Lake in Gansu Province; and exotic northern rock paintings such as exotic human faces beneath the Helan Mountain in Ningxia show the world a prairie civilization civilization . The historical paintings of Yunnan's border-crossing Shan people, the Luo Yue heroes on both sides of the Zuojiang River, and the horseback stories in the Yelang Kingdom have also shown the world a thirst for survival. The mystical totem of the coast of the East China Sea in Jiangsu; the dispute of Wen Tu in the side of the Xianzi Lake in Fujian; the southeastern rock paintings such as the lost stories of Taiwan's primeval forests all portray a practical delicacy between the sea and the sky. They have always pursued the development of their own physical organisms, and at the same time they also contain the thirst for "beauty." "The stone as a device, the beauty of the string decoration" in the production practice from the initial development of stone tools to the stone tools of the Neolithic Age, and finally drilling and drilling, wear leather to form the decorations of decoration.

The beauty of art is practical, and "utility" is an extremely flexible concept that covers the entire social life of mankind. Whenever what, what, and when are not formed on the basis of “practical”, the “practical” lifestyle, the tone of life, and the style of life reflect the psychology of generalization and daily life. Therefore, the practical materialized form in which material life, spiritual life, and social life are integrated together constitutes a clear surface where the blue surface is well-groomed, and the undercurrent of the undercurrent is deep, as if people can turn a blind eye, but this cannot be ignored. It is the gradual emergence and formation of human beings through labor and creativity in their own evolution.

Practical and practical materialized creation manifests itself in two ways

First, human practical and creative practical activities exist as the most basic cultural phenomenon. It coincides with the generation and development of human culture, and because of its occurrence, it confirms practical functions.

The second is that mankind has created a materialized cultural system and cultural world that belongs to man through practical and creative practical activities. It contains different aspects. As a practical culture of artistic creation, it is the primary subject of human material culture with its independent material bearing and cultural accumulation, inheritance, profoundness, extensibility, and its super-rationality.

The logo is a kind of mass communication symbol composed of special characters or images. It is guided by a certain practical idea. It uses a graphic language to enrich the spirit and express its intrinsic quality and practical characteristics. It has become a barrier for people to overcome the text and communicate. Important media. From this we can see that the special properties of the logo and the creativity of the traits form the material basis for the practicality of the logo. The practicality of the logo is the most important functional feature of the logo design.

(to be continued)