Feeling - a new generation of designers attaches importance to the issue (Chinese)

Auditory perception

The auditory perception system is one of the main systems for people to receive information. Due to the existence of natural sounds, we have created our auditory system. Human language communication needs the assistance of hearing. Therefore, the application of language exercises the human hearing. After analysis by physiologists, it can be concluded that the human ear has the characteristic of “selective listening”. Our ability to speak and our hearing needs affect the way the human brain processes sound. This makes our hearing system not want to hear fragmentation. The sound, but meaningful coherent discourse. The hearing reception habits also affect people's aesthetic judgment behavior.

The special sensation of hearing is known as both harmonics and noise. There is a logic of harmony and a logic of disharmony. In fact, the difference between noise and homophonic sound is that the harmonic sound is a logical sound frequency, beautiful music will not make the ears feel uncomfortable, but let people feel happy. The noise is not a logical constituent chapter, or a repetition of sound. Often noise causes discomfort or makes the visual system feel pain, and people feel depressed and collapsed. Therefore, when our designer considers a product, it is more like writing a piece of music. The consumers of our products are more like appreciating the music. We must consider the overall orientation of our products and the special feelings consumers give us during use. Our pursuit is not only functional, but also should be both appreciative and understandable.

Tactile perception

Touch is different from other sensations. Touch is not limited to the sensory organs but covers the surface of our entire body. Touch provides us with three types of sensory information - touch pressure, temperature and pain. People can analyze information and come up with appropriate behavior measures to adapt to new environmental needs. For example, the clothes of humans allow people to know the feeling of the clothes on the body. Physiologists have confirmed that there are other social roles in touch, such as strengthening the role of social relations, avoiding the effects of psychological anxiety and so on.

Touch is closely related to design. Our skin is very sensitive to external stimuli, as if it is a barrier against the outside world. At the same time, he collects many necessary information from outside. The skin hair moves such subtle pressure, temperature and displacement changes, which gives us a pleasant feeling, or if the stimulus is too strong to feel pain, but different areas of the body have different sensitivity to touch, people have about Half of the body feeling is influenced by desires, habits, and culture. Tactile perception of pleasant information experience also affects a person's aesthetic.

When a consumer chooses a product, he simply cannot meet the fact accepted by the eye, and needs to further communicate with the product. He must use all his information receivers to get information and judgments that are helpful to him. Important information on the merits of the product. Therefore, this stage is the product's substantive contact with people. In this important process, human sensory organs do active work. This feature must require the human feeling of the product. At this stage, the design elements of the product must be conquered by the consumer's desire to purchase. As a designer, we should also consider the special feeling when people come into contact with the product while considering the appearance of the product. This requires us to do some research on the material and surface texture of the product. In this way, we can make our products steady in the first contact with people.

Taste and smell perception

Most people must think that taste and smell are only related to diet and do not consider his special relationship with design. Taste and smell have always been considered as "dark" animal sensations. Taste can not be classified, but mainly rely on the past smell experience to work. Smell has an incredible ability to strongly stimulate emotions. Olfactory information is processed by the human brain as "perceived" and resides in the human brain. For example, glass is an odorless material because its molecules are locked in a solid structure. It cannot be released into the air, so we cannot receive the smell of glass. However, in the production process of the product, we sometimes receive information on the smell of the product. If the product has a better odor, it will also bring goodwill to the consumer. This goodwill may be a benefit to the product. Addition, this is like spraying air fresheners in an airy environment to change the surrounding environment so that people can be stabilized. From this we must make a study of the human olfactory system and the pleasant environment. Know the human aesthetic view from smelling.

Taste is a feeling that everyone is familiar with. Taste and smell are often closely linked. When you smell an aroma, you have begun to recall the experience of taste. People's sense of taste is mainly from the tongue. Science shows that the tongue can only be sketchy. The four basic taste information, namely, saltiness, sweetness, bitterness, and sourness are distinguished. Many of the information we think of as taste are actually worse than the sense of smell. For this, anyone who tries to enjoy a delicious but unfortunately suffering from a stuffy nose can come out to testify. It is as if bitter medicine soups put sugar and change their acceptance of things. There are also food carvings on the feast that will increase appetite. Faced with such a special case, our designers may be able to draw some of the same theory as the design. Our products must not only have good taste but also give people a desire to consume.

(to be continued)