Eastman Introduces an Embrace Shrink Film

Eastman has introduced an Embrace shrink film with a shrinkage of up to 80% that fits the surface of various containers. The film uses a winding design, has a very high print resolution, and can effectively represent the brand image.

The use of Embrace shrink film allows the design of innovative bottles with attractive colors for 360° label design. In short, we can use a variety of materials flexibly to give full play to creativity and imagination.

Embrace's application areas include:
* energy drink;
* Dairy drinks and liquid milk;
* fruit juice;
* Carbonated drinks;
* Adult beverages;
* bottled water;
* Frozen desserts;
* Cheese, yogurt and yogurt products;
* Packaged foods and condiments;
* Drugs and vitamins;
* Cosmetics and personal care products;
* baby food;
* car;
* Lawn and gardens.

Lu Shihao, business manager of the company's chemical speciality plastics Asia Pacific, said that from an environmental perspective, Embrace shrink film can be used as a substitute for PVC. The shrink film has the characteristics of good gloss and strength and can be used to redefine the beverage brand. Its luster and shrinkage can make the packaging pattern on the bottled beverage more vivid, highlighting the image on the supermarket shelves.

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