In addition to the market environment, the development of new business also needs to consider whether the company's own advantages meet the conditions required for business development. In response to the phenomenon of export companies transforming the CTP platemaking center, Hsueh-yan pointed out that this model will bring challenges to the output company in three aspects. The first is the accumulation of technology, the photo-taking machine has been used in the industry for a long time, and the operator has Investors are familiar with each other. As a new technology, CTP needs to understand the technical knowledge of the entire process. The second is that sufficient funds, whether CTP or CTcP, invest much more than imagesetters, so they need to have enough Thirdly, the service requirements are high. In the past, the material of the film was soft and portable, and it was sent to the printing plant for printing. The probability of damage was very small. Even if there were problems, the technical staff of the printing house would solve the problem by themselves. The output of the CTP plate will eventually be loaded onto the printing press. It is very likely that a bad version will be caused due to a variety of reasons. The printing plant is at a loss, which requires the exporting company to provide a supplemental version and how to transport the plate well. Service.
Output company transformation CTP plate making center This mode of operation requires that the output company is built in a place where the printing factory is relatively concentrated, ensuring that there is sufficient demand prospect within a reasonable radius. Export centers in Hong Kong and Taiwan are often located in industrial parks. The printing factories are only responsible for printing. They are not involved in plate making at all and the plates are all entrusted to the exporting companies. However, this advantage of domestic printing plants is not obvious, Hu Yanhua said that the printing plants in Wuhan are very scattered, which also brings certain trouble to the operation.
For China's domestic market, Caifeng believes that the current CTP printing plate is unlikely to replace film in a large area, but the market has already emerged in demand. The printing plant that cooperates with Caifeng intends to improve the printing quality, but is also worried about using a bad CTP. To think of customers and worry about the urgency of customers, Caifeng purchased CTP equipment. At the beginning of the operation, Caifeng will start cooperation with 35 printers first to let them realize the advantages of CTP and the benefits for them, and then slowly infiltrate. In this process, Hu Yanhua also made a meticulous two-step plan.
The first step is to provide printing materials for the printing industry, so that they can appreciate the benefits of CTP for printing, and make CTP recognized in practice. For printers with three or four machines, if they use CTP, if they also choose to purchase CTP, Caifeng will provide them with CTP technical training. However, there are only a small number of small printers with one or two machines. They do not have enough funds to purchase CTPs, and they promote their recognition of the benefits and quality of CTP through promotion, further expand the scope of CTP services, and gradually penetrate from Wuhan to neighboring cities.
The second step is to provide technical output. Most of the CTPs purchased in some printing plants in Yunnan, Chengdu and other places are idle. Caifeng will help print shops like this to re-use CTP, take advantage of CTP, and truly realize production. Increased efficiency.
Each printing house is different and the characteristics of the printing press are different. Therefore, the output company personnel need not only to master the hardware and software of printing the entire process, but also to know these printing companies well, such as what brand each printing factory has. The printing press, which machine on this version, how to make up after the machine, etc., only to understand the customer more than the customer's own understanding, in order to win the customer's recognition and trust. Caifeng has accumulated 10 years of experience in the output field and has a number of technical backbones. Hu Yanhua said that Caifeng will set up a technical team to bring its own technology to every printing house that needs help. Output, while providing technical output, contributes to the further development of CTP.
in conclusion
The development of CTP in China has always been unsatisfactory. Apart from some defects in the technology itself, the more important thing is how to make it produce and create benefits. Any plan to exchange new technologies at the expense of economic benefits is not practical. Permissions and Baijiang Yandu pointed out that small-scale printing companies can only survive on the path of specialization, and the specialized division of labor of the export company's transitional CTP pattern making center also enables the manufacturers with different divisions of work to concentrate on their expertise to a certain extent. The application and development of technology.
Export companies entering the CTP market have played a significant role in promoting CTP's becoming a standard in the Chinese printing market. At the same time, it will increase the amount of CTP used. It is also very beneficial for the progress of printing technology, because any technology can only be further developed if it is widely adopted.
In the interview, everyone thought that the domestic export company's transformation road was still in the initial period of introduction, it could not be accomplished overnight, and it would take several years to develop. The gradual transition from economically developed areas such as the coast, but the future output companies will It is everyone's consensus to develop towards centralized, digital, and value-added services. The future large-scale output companies will have strong technical force and complete digital facilities to provide digital services to customers.
Source: Digital Printing
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