Shrink Sleeve Packaging Milk Makes a Frenzy

Twelve days before the opening of Phoenix's Bank One baseball stadium (home to the major league new team Diamondbacks in Arizona), a local dairy company, Shamrock Farms, anxiously handed over a CD to the supplier Osio International. The company has a beautiful bottle label design on this CD. Shamrock plans to launch its new Dulce de Leche milk beverage on the day of its opening. The drink is in a portable package with a picture of the Diamondbacks team's All-Star left-fielder Luis Gonzalez commemorating the company’s sponsorship. Shamrock hopes to relaunch its best-selling milk beverage in a disposable gable top carton on that day. The package is a 12-ounce re-encapsulated high-density polyethylene bottle. The exterior is decorated with high-grade metallic silver ink. Dazzling shrink sleeves.

Gravure sleeves enhance product appeal

Eleven days later, this printed, high-grade glossy label was delivered to Shamrock's factory in Phoenix, ready to be affixed to the new bottle and is scheduled to be launched on the next day with the Diamondbacks baseball team. The bottle had a sensational effect and it seemed to Shamrock and its label provider Osio that it had obtained a home run.

For most processors, completing a new gravure label design for important customers within 12 days is a very amazing feat. But what's even more striking about this is that Osio not only submitted labels neatly in less than two weeks, but it was printed on a gravure press on the other side of the globe. . This beautiful PVC label was produced in South Korea and it used a new strategy from Shamrock Farms to shift its milk beverage from daily commodities to a large value-added beverage market.

Since Siorock's meticulously designed curvilinear ball was formed by Siorock 5 years ago, Shamrock has become one of the largest shrink sleeve customers for this processor. Based on its amazing new design, Cheng Yang A and the market's good response to the disposable high-density polyethylene chocolate milk bottle launched in the retail market in Arizona, the dairy company expanded its portable milk product line and increased Plain and all flavors of milk, a low-fat CafMocha milk coffee beverage, special milks such as eggnog, regular and various flavored cheeses, packaged in Consolidated Container's proprietary bottle, provided by Oiso with a 10-color shrink sleeve .

"The new products have been extremely successful at retailers and consumers," recalls Wendy Patterson, director of product development at Shamrock. "These packages are very visible on the shelves. In Arizona, our milk products are in drinks." The sales in the category are excellent. The plastic bottle is very convenient, consumers feel colder and more attractive milk. This silver packaging improves the feeling of ice milk, stimulated repeated purchases and buy impulses."

Shamrock's beverage and cheese line currently includes 28 units - 11 12-ounce, 2 16-oz, 2 20-oz, 12 32-oz varieties - and continues to develop new products and models. The local design company, Catapult Strategic Design, designed label patterns for beverages and cheese products. “When consumers look into the dairy or beverage area, our products catch their eyeballs, effectively communicating the attributes and benefits of the products with them, and passing Shamrock’s brand image and information to them,” Patterson said. Explained. According to Rick Whipple, Osio's vice president of marketing, Catapult is working closely with Osia to further optimize Shamrock's label design using gravure printing.


Source: Primary Packaging

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