Book binding design should pay attention to culture

Abstract: Book binding design is a form of social and cultural activities in design art. With the development of the times, we must pay attention to the inheritance of culture in the continuous evolution.

Keywords: Binding design Cultural book art is part of the history of human society. Of course, the relationship between material production and cultural phenomena is complex. It evolved from simple to complex, from primitive to mature, from handicraft to mechanized industry. In the early forms of Chinese books, the origin of the books must begin with the origin of the text. Without text, there can be no books. As early as the Neolithic era, Oracle was a tool for divining. The content of Oracle was mainly about the records of divination. Dong Zuobing wrote in the “After the New Receipt Book” that it was found that there was a word “Book 6” with perforated tortoise shells. It is easy to concatenate into a book, so it is also called the turtle book; the early forms of foreign books, the earliest pictograms, words and phonetic symbols came from the bank of the Euphrates and the Nile at the end of the fourth millennium BC when the Egyptians used the stalks of seagrass. Made of seaweed paper, the Babylonians made mud from mud and engraved letters on it until the invention of modern book art after the invention of printing. As Gerhard Hauptmann put it, "The books include the past, present, and future of humanity. There is nothing more respectable, more important, and more important than the possession of human culture in books. Books should be in all parts of the book. With the best artistic quality, the form that matches the content should give people a complete impression. The high-level book design of a country, a nation, or an area forms the book art there. The meaning of the book art is its manifestation. A country's high cultural life, so books are the cultural carriers of our continuous human development.

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Culture is the sum of spiritual achievements that represent certain ethnic characteristics, reflects political and economic conditions in one or more specific historical periods, and has intellectual value. It is all that human beings create in social activities. Art of design is a kind of social and cultural activity. It not only appears in the form of matter, but also appears in the hidden cultural spirit. Culture exists in various ways that have been modeled in thought, emotion, and reaction. It can be obtained and transmitted through various symbols. Decorative art itself is a kind of cultural medium and an important way of inheriting national culture. The artists of each era always reflect the national spirit of the times in the inheritance of the national traditions. Therefore, the nationality runs through the art of each era. First of all, decoration is a kind of ability displayed by human beings along with creative behavior and creative methods. There is an interactive relationship between culture and design culture. In traditional culture, it is possible to give full play to the unity of tradition and modernity in cultural heritage. Second, the design culture is a dynamic system that is constantly evolving. In the unification of form and content, the binding design has gained independent significance as part of the form and has become a form of cultural materialization. In addition to supplying its original functions. In the plane or three-dimensional space, unconsciousness retains cultural imprints. As far as Chinese traditional graphic arts are concerned, as early as the writing of the text, human beings began to use graphic symbols to express their feelings. The Neolithic era painted pottery patterns and the petroglyphs on the cliffs all recorded the first human beings to the natural world. Understanding and understanding, these figures have evolved over time, historical changes, civilizations, and foreign cultures, and have evolved and evolved, thus forming a unique national cultural system in China.

The Chinese nation has formed a unique national cultural tradition in the long historical process. With regard to the inheritance of this traditional culture, the framing design can use its own unique artistic language to promote the essence of traditional culture and achieve national style and modern features of binding design. Therefore, the inheritance of national traditional culture is necessary and inevitable. People living on the yellow land of the Chinese nation have their own methods of interpreting things. They like beautiful things that symbolize harmony. In the binding art, it is reflected in a lot of auspicious writings and auspicious words, and that “the map must have intention and the meaning must be auspicious”.

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With the advancing of the times, the development of science and technology, and the appearance of computers, the traditional design process and methods have been greatly changed to provide designers with unprecedented artistic expressions and spaces. The computer has expanded the freedom of design and inspired people's association and Creativity has greatly improved work efficiency, but we cannot help but see that special effects that are too easy to generate lead to rapid misuse. Ignoring the cultural essence of design in design, design taste is drawn to cumbersome, cowardly, and vulgar, metallic characters, The overlapping synthesis of radiation, rotation, and inertia is full of bookstores and stalls. When we are calm down in this era of high-tech rapid development, multi-network, and multimedia, we must control the extremely rich functional effects provided by computers. Use it selectively, otherwise the books in each category will lose their unique style. We will not see the specific age and cultural background of books. There are always specific cultural contexts (including personal and social survival methods, social psychology, ethical norms, language forms, value systems, aesthetic tastes, and artistic activities) in each period of social development. Culture is just like an invisible giant and rich in art. Earth and shape the image of human life. Appropriate and effective representation of the contents of the book, designers should have as much as possible a detailed understanding of the content of the book, the author's intentions and the scope of the reader, the design should be consistent with the book content, book types and writing style, so that the form and content are consistent In the continuous evolution of book design, in addition to high quality in art and technical production to promote innovation, but also has the characteristics of the era and national cultural style design. Binding design as a cultural entity to express certain cultural information. It is necessary to find a language that interprets culture and express the internal commonness of culture in a visual form. The symbolic language of binding design art can make full use of the information in cultural history, such as the spiritual meaning and social information of the object of object of object of object of objectivity, the person is the main body of culture, and the culture is produced in the process of man's dynamic creation, this conscious "Creation process" is the first thing, the "original phenomenon" of human life, is the essence of culture, and the cultural philosophy of this "creation process" can actually be transformed into a basic formula, namely: " People - using symbols - creating culture. Culture is the heritage and support of decorative arts. The framing art is widely used in the design, printing, publicity and distribution of various professional publications, which itself constitutes part of the publishing culture. Excellent decorative design and the content of the publications are naturally blended, which can play a role of practicality, artistry, and culture. It is an important means of fostering and publicizing culture. Of course, cultural inheritance is not retroism but re-creation and development. Without national culture, it will lose its vitality and become withered. We recall the great revolutionary, thinker and writer Mr. Lu Xun, who is now the pioneer of our book art. He designed it during the re-edition of the "Cry" in 1926. The cover was made of jujube red book paper and used at the top of the cover. The black-and-red word horizontal box, the name of the club is written with the form of Song Song, the name of the book is like a knife, it is full of power, and the redness of the large area is powerful. It renders the blood of the victims and calls for struggle and light. It is brave and unstoppable, and it is very clever in artistic conception and expression. More attention is paid to the cultural background and cultural connotation of the book. This cultural background and cultural connotation is a deep culture. This includes the spirit of the times, the mental state, the way of thinking, and the value orientation related to books. Aesthetic taste and so on. Books should be a symbol system of expression that reveals its cultural connotation and deep cultural expression.

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Culture is the source of design cultural connotation. Any kind of object can't be seen in isolation, ambiguous and diverse things require multiple perspectives to be examined. Even if the history of binding design carries the art history of national culture, it is an important source of information and creative inspiration for the design of binding. The design language based on mental and spiritual elements is the process of conceiving and conveying imagery. It mainly constructs images from the trajectory of psychological movement and inherits the characteristics of national culture. The History of Chinese Civilization is a series of books recently launched, with the Yellow River as the main line, symbolizing the Chinese culture nurtured by the Mother River. The dark red and patterns of different periods highlight the process of historical dignity and development. The design is integrated and coherent. , conveyed the air and charm, the ancients cloud: The article is mainly Qiyun, Qiyun rhyme is not a good word for algae. About Painting and Calligraphy: If the style is different, the shape is empty, the writing power is not good, and the empty good is a good thing. This intangible “cultural heritage” is conveyed through a tangible visual image, which has a more important cultural taste and appreciation value. The "Chinese Contemporary Stone-Mullion Multi-Products Grand Ceremony" designed by Lu Jingren embodies a rich national culture style, with a white background, with the calligraphy body "Shi" as the main title, concise and clear, lively and unpretentious fonts, and titles in khaki gold stamping. Under the author's name, the harmonized color form is full of modern consciousness, the entire design appears to be indiscriminate, and the typeface expresses a piece of natural modeling stone. It is elegant and reflects the “nationality and oriental beauty” as a whole. Trying to use the design of the Ming-style furniture book, when I carried out the cover design of this book, I naturally thought of exquisite carved wood carving decoration techniques, which contained endless aesthetics - extraordinary, refined, bright glow . Its aesthetic value far exceeds the external value of the traditional furniture itself, and it is truly an exquisite art of classical Chinese art. In the design, I comprehended the culture of the Ming Dynasty and summed up a rather prominent aesthetic principle. The finishing touch of the day is that the embellishment of Ming-style furniture is embellished with ornamentation to put the eyes on the furniture: making the furniture full of vitality. It strives to create a stimulating and elegant aesthetic theme. The flow of the two days Line, which means that the table is engraved around the table in order to show the dynamic sense of furniture in a static state, and to give the furniture a flowing "streamer belt" to create the beauty of the flow. These furniture legs and shoulders more than carved animal face, table The plates are adorned with phoenix patterns, flowers and grass lines, and the ornamentation is extremely lively and lively.The rhyme of the three-day affair is the luxuries of the furniture sculptures, which strives to achieve a warm and gorgeous aesthetic effect.I have read a lot of furniture materials of the Ming Dynasty. In the Ming Dynasty, the picture of the “Pearl lotus flower pattern curved screen carving carving” was drawn, and the centerpieces of the sculptures were decorated with two lines of patterns, surrounded by symmetrical lotus patterns, and the branches of lotus were interspersed with four rotations, which were clear and fluent, and they were unhurried and straightforward. Reflecting the brilliant carvings of the Ming Dynasty to show their nobility, I immediately thought of using this picture for the cover design, filling the entire cover, and doing my artistic carving art with wood carving. The primary color stone is the main tone, using modern computer techniques to give the theme pad a layer of transparent white, with a deep blue and yellow grass body, subtly highlighting the theme, and making the screen display simple and simple, with a form containing meaning, better embodies the books With the development of the market economy, the advent of the consumer era, the development of the mass media, the development of society, and the rapid advancement of information technology, we find ourselves in a visual image “explosive” era. TV screens and shadow lenses, a wide range of commodities of the times, five colorful advertisements, accurate and realistic computer images, and dizzying inexhaustible Internet, all show us visual images. Magical power, in the face of indiscriminate bombardment with images of God's consciousness, we must also pay attention to cultural design to curb visual disturbances and grasp this “degree”. If we can appreciate the fine taste like old wines.

Therefore, with the continuous evolution of framing design, efforts to study and tap the fine Chinese culture and promote the fine traditions of Chinese culture, we can make our framing arts stand firmly in the east of the world with tenacious vitality.

â–  Shen Zhoufeng

Reprinted from: "People"