September is the annual exhibition season for the furniture industry. Recently, following the international famous furniture (Dongguan) exhibition held in Dongguan and Guangzhou and the China Guangzhou International Furniture Fair, the international furniture exhibition held in Shanghai has also closed. The lively exhibition season has quietly exited, although during the major exhibitions. Merchants gathered and flocked, but the second bottom of the world economy and the macro tightening policy brought a chill to the furniture industry, and the Buddha was once again "returned to the cold palace."
The reporters learned at these exhibitions that the enterprises that are mainly export-oriented have gradually ploughed into the domestic market. With the rise of the awareness of the consumption of furniture brands, some enterprises began to seek transformation by OEM OEMs, and gradually moved toward the industry leader.
The furniture industry situation in the second half of the year is not optimistic
“The domestic furniture market has slowed down since 2007, and it has only experienced a short period of glory in the second half of 2009.†A Dongguan factory represented the Yangcheng Evening News reporter.
However, this short-lived glory has brought more harm to the industry: furniture manufacturers have expanded their production in 2010, and when they encounter the second bottom of the world economy, these companies feel the chill. According to the experience of insiders, the sales volume in Guangzhou in 2010 dropped by more than 10% from the previous year, and it also fell by more than 5% in the first half of 2011.
Chen Baoguang, vice chairman of the China Furniture Association, recently told the Yangcheng Evening News reporter that due to severe real estate regulation and financial tightening, although the furniture industry will increase by 25.44% from January to July this year, the growth rate will slow down significantly in the second half of the year. For some export companies with modest profits, the situation is particularly severe.
Strong enterprise or leading industry
However, there is no opportunity and space for development. “The first-tier cities are unable to make ends meet, the second-tier cities are barely maintained, and the third-tier cities are everywhere.†A dealer told reporters that although the strict control policies of real estate have led to the shrinking of the first-line furniture market, there is still ample space for second- and third-tier cities, most of which are in rural markets. Still strong.
Another way of thinking is to take the brand, concentrate on the scale advantage, and take the road of independent intellectual property rights to lead the industry. Chen Baoguang said that brand dispersion is a feature of the furniture industry. With the emphasis on consumers, the furniture industry is facing a shift from professional brands to mass consumer brands, and this process requires strong companies to stand out and become industry leaders. .
Many Pearl River Delta companies participating in the exhibition began to have a sense of transformation. "Federal home development is currently a lifestyle provider, and the future goal is to integrate smart furniture providers." Federal Homeowners told reporters. "Our design and manufacturing capabilities are not worse than Italy." Chen Baoguang said that there are conditions that are capable of leading companies.
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