The discussion on "What is solid wood furniture" has been undecided in the industry and outside, and the three major furniture exhibitions in Jinqiu have once again set off a hot discussion on solid wood furniture. So, what kind of furniture is the real solid wood furniture? Does the higher the solid content rate mean the higher quality? Cui Yongyuan once ridiculed the solid wood furniture on Weibo: the meaning of solid wood is really not wood!
In August, at the 2011 China Solid Wood Furniture Development Summit held in Shanghai, Chen Baoguang, vice chairman of the China Furniture Association and secretary general of the Solid Wood Furniture Committee of the China Furniture Association, also expressed confusion about the “solid wood furniture standardâ€. At the forum, Liu Yiguo, secretary general of the China Furniture Standardization Technical Committee, pointed out that the standard of solid wood furniture should include: evaluation standards for product quality, safety and hygiene standards for furniture, and standards for market regulation. According to industry sources: solid wood is a handicraft product, it is difficult to standardize. Before the industry has introduced some standards, but the company basically does not pay, so the standard can not be implemented, "no end of the disease", consumers know little about solid wood standards It will take for granted that the market is chaotic.
The survey city: Jinan
The reporter selected a representative home store in Jinan for a visit: Red Star Macalline, Ginza Home, East Asia Home, Red Star Macalline is a relatively high-end home store in Jinan, gathering home brands from all over the country, at the high end The products are more representative; Ginza Home is the boss of Jinan's local stores, and has a huge consumer group among Jinan consumers. The brand that is located in Ginza Home is also a well-known brand from all over the country; East Asia Home is a traditional furniture store in Jinan, The medium and low price is the mainstay, which caters to the needs of low-to-medium consumers.
The reporter spent two days in the afternoon to visit the three representative home stores in Jinan, conducted a more in-depth investigation on the issue of solid wood furniture, and interviewed some industry, consumers and media people.
Jinan solid wood furniture market problem 1: solid wood furniture concept is unclear, standard confusion
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