The surge in sales of furniture e-commerce has caused an alarming increase in sales.

Many factors such as high housing prices, rising rents, rising raw materials prices, etc., have made China's home furnishing industry difficult to “winter”, and there is a large backlog of inventory in many offline home shopping malls. With the further increase of the property market regulation policy, home enterprises will face more pressure. However, compared with this, the online consumption of various home furnishings and building materials products is very lively, which has prompted many traditional manufacturing and other enterprises to take advantage of e-commerce transformation and break through the ice. Recently, 12 home furnishing companies that were originally IKEA OEMs jointly announced that they will be on the e-commerce platform. Industry insiders said that the home industry will become the "next gold mine" for e-commerce.

In recent years, nearly 300 IKEA Chinese foundries have announced that they will stop supplying IKEA. Cao Yuewei, former chairman of the IKEA Federation of Foundry Workers, said: "Furniture raw material costs, labor costs and transportation costs have doubled, and IKEA purchase prices have fallen and dropped. Enterprises lose about 5 million yuan each year, and many companies find their own way out."

Recently, Cao Yuewei led his team (the owner of 12 original IKEA foundries) and Tmall Mall to reach a cooperation agreement to hold the group. “Through e-commerce, we can shorten the distance between consumers and factories, and the price of goods is lower.” According to Cao Yuewei, when you open a store online, the price is good for consumers, and the gross profit margin of the manufacturer can be guaranteed to reach 20%. This is much higher than the original foundry. It is reported that the current e-commerce platform has attracted the transformation of many foundries and distribution companies. Last year, only the turnover of Tmall's home furnishings category reached more than 34 billion yuan, a year-on-year increase of 300%, of which the furniture category increased the fastest. Up to 324%.

Zhang Ying, vice president of Analysys International, said that in the United States, traditional enterprises are the main force in the online retail market, and home e-commerce accounts for 19.8%. The scale of home e-commerce will reach 20.5 billion in 2015, the online shopping scale will increase by 249%, and the online shopping rate will reach 17.5%. Home e-commerce will become the "next gold mine" after apparel and 3C digital.

However, industry insiders said that furniture is not the same as 3C products. As a non-fast-moving commodity, the average person is quite rational about large-scale consumption, and will not buy it on the Internet. In this regard, online and offline integration has become a good choice. “Jiayimei will open an experience store in most cities above the prefecture level in the country within two years, and most of the areas will be installed at home.” Cao Yuewei said. Through the display of offline entities to dispel consumers' concerns about purchasing furniture, and realize the seamless connection between “online shopping”, “offline experience” and “one-stop delivery and installation service”, which will help enterprises to achieve success in the transformation process. Great increase.