On June 25, Premier Li Keqiang presided over the State Council executive meeting to determine the policy measures to promote industrial transfer and adjustment of key industries. At the meeting, Li Keqiang pointed out that the industrial transfer cannot be promoted by the government, nor can it force enterprises to do it. It must conform to the law of economic development, attract low-cost and convenient business environment, and attract enterprises to transfer independently to guide the eastern part of the industry to the central and western regions. Orderly transfer. On August 1st, in the “2014 Central Industrial Economy and China Home Furnishing Industry Transfer Summit Forum†in Yiyang, Hunan, the former Foreign Minister of Foreign Trade and Economic Cooperation Long Yongtu said in an interview that “Shunde City†settled in Yiyang. It will create a major opportunity for the industrial layout adjustment and industrial transfer in the central and western regions of China, and will also help promote the regional gradient, linkage and coordinated development of Hunan's industrial upgrading and transformation, and promote Hunan's new urbanization and poverty-stricken areas to become rich, expand employment and develop new space. It is of great significance to promote the leap of Hunan's economy to the middle and high-end levels.
First planned area
According to the “Twelfth Five-Year Development Plan of Hunan Provinceâ€, from Changsha Hexi Shigu, Jingning Jinzhou, Yiyang Eastern New District to Changde Deshan, it will build an advanced manufacturing corridor to realize the development of Hunan's industry. Thousands of projects." In 2012, it was located at the intersection of Heshan District and Yifang New District in Yiyang, Hunan Province. The total investment of 9.5 billion yuan is “Shunde Cityâ€, which is a collection of R&D design, manufacturing, exhibition experience, wholesale and retail, logistics and warehousing, and industrial services. The integrated pan-home industry new city (hereinafter referred to as “Shunde Cityâ€) will rely on the strong support of coastal industry transfer in Guangdong Shunde, Dongguan and Shenzhen, and rely on the “3+5 urban agglomeration†of Changsha, Zhuzhou and Xiangtan to build into Central China. The largest industrial new city centered on “home cultureâ€. Wei Xuanjun, secretary of the Yiyang Municipal Party Committee, said that the “Shunde City†settled in Yiyang, Hunan Province is not only strategically important for the long-term development of the household industry in Hunan Province and Yiyang City, but also important for promoting the economic transformation and upgrading of Yiyang.
As a key construction project in Hunan Province, “Shunde City†covers key projects of new industrialization, modern service industry, industrial gradient transfer and new urbanization, creating the strongest medium and high-end home brand living museum in the country, and building large-scale furniture exhibition home building materials square. Decorative materials and home design center square. In April this year, Zhang Jianfei, deputy governor of the Hunan Provincial People's Government, and other leaders visited the “Shunde City†and highly affirmed the current achievements of “Shunde Cityâ€. During the inspection, Zhang Jianfei also pointed out that the manufacturing industry in Hunan Province has been in a period of high growth, but for the whole industry chain model field has been in the exploration stage, the construction and development of “Shunde City†has effectively filled this gap. In the future, the government will increase the support of “Shunde City†and make it a new economic growth point in Hunan, making it a new economic card for Hunan.
The rise of "Shunde City" leads the new pattern of Huazhong's home furnishing industry
“Building a new industrial city in the future, building a 'factory + store' model, and enhancing the happiness of urban citizens,†– this is the long-term goal of “Shunde Cityâ€. A few years ago, when the Yiyang Municipal Party Committee and the Municipal Government proposed the idea of ​​building a pan-home industrial city, many people thought that this was an unrealistic dream. “Working hard to build a new town in Huazhong furniture industry, making it a new growth point for Hunan's economy.†In 2012, Hunan Provincial Party Committee Standing Committee, Provincial Party Committee United Front Work Department Minister Li Weiwei, Hunan Provincial People's Government Deputy Governor He Baoxiang and other provincial and municipal leaders When inspecting the park, it was fully affirmed and placed high hopes. Nowadays, as a key project of Hunan Province, “Shunde Cityâ€, a “demonstration park to undertake the transfer of furniture industry in the eastern coastal area†is booming, and the grand momentum of “Shunde City†has begun to take shape.
According to Deng Zhenhua, the person in charge of the “Shunde City†project and the vice president of Shunde Furniture Association, after 30 years of development, Shunde Furniture has gained wide recognition and accumulated considerable reputation. In recent years, with the intensification of market changes, Shunde Furniture has entered a new stage in the creation of regional brands. From “selling the brand by sales†to “building the brand with industryâ€, in the form of “holding the groupâ€, through the construction of the local home industry chain, the local furniture industry development pattern is reshaped, and the integration of Shunde furniture in resources is continuously strengthened. Market optimization, strategic planning and other strong capabilities, in the industry and the market to establish Shunde furniture "to create an industrial new city, revitalize a home industry" brand reputation, is the future Shunde furniture regional brand building direction, but also "Shunde City" exploration An important direction of the future development model.
The “attack†to Hunan Yiyang is another measure taken by Shunde furniture enterprises to attack the market. It represents Shunde Furniture has entered a new era on the road of “going outâ€, from the past to create a hot spot of household consumption, and then become a remodeling The local industry pattern, re-engineering the development of highlands. According to Deng Zhenhua, Hunan Yiyang is located in the hinterland of China's central and southern regions. It is an important distribution center for logistics in the central region. Highways, railways, highways and waterways extend in all directions. Two hours drive can radiate many provinces such as Hunan, Hubei and Anhui. After the completion, “Shunde City†will become an industrial new city integrating research and development design, manufacturing, exhibition experience, wholesale and retail, logistics and warehousing, and industrial services in Central China. As far as the distribution of China's household industry clusters is concerned, Xianghe, North China, Chengdu, Jiangsu, and Shunde, Guangdong, have formed four major patterns: North China, West China, East China and South China. The rise of "Shunde City" will fill the gap in the future industrial structure of Central China.
In December 2010, the 10th Plenary Session of the 9th Hunan Provincial Committee examined and approved the “Proposal of the Hunan Provincial Committee of the Communist Party of China on Formulating the Twelfth Five-Year Plan for National Economic and Social Development of Hunan Province†and proposed to accelerate the promotion of new industrialization and enhance the core of the industry. Competitiveness, steel and nonferrous metals, petrochemicals, home building materials, etc. are listed as pillar industries in the development of “fine and deep raw materials industryâ€, focusing on the construction of modern building materials industrial bases such as Zhuzhou, Changde and Yiyang. At the same time, in the process of guiding Hunan's industrial agglomeration development, Changsha High-tech Industrial Development Zone, Changsha Economic and Technological Development Zone, and Yiyang High-tech Industrial Development Zone are included in the scope of “100 billion parksâ€, in accordance with the intensive and layout of elements. The requirements of concentration and function collection will extend the industrial development chain, improve the enterprise cooperation and support, vigorously implement the “four thousand projectsâ€, create characteristic professional parks, and promote the coordinated development of enterprises.
In recent years, under the great attention of the Hunan Provincial Party Committee and the provincial government, under the vigorous promotion of the Yiyang Municipal Party Committee and the Municipal Government, “Shunde City†is moving forward in a strong, orderly and effective manner. After several years of hard work, “Shunde City†has completed the layout of the home industry new city, and the development momentum is good. In the words of Deng Zhenhua, the future competition is the competition of integration. Who can integrate the resources in the best state, who will take the lead in the future. Since the establishment of “Shunde City†in Yiyang, it will attract more than 5,000 brand furniture manufacturing enterprises to settle in and share the market “big cake†of 243 billion yuan. In Deng Zhenhua's view, on the platform set up by the government, “Shunde City†will be greatly different from traditional commercial real estate in operation, replacing “enclosure money†with “industrial reengineeringâ€, allowing home people to buy furniture and make home. People themselves lead the industrial chain, leading the drama of the transformation of the home industry, and constantly strive for the rise of the central home industry.
Industrial clusters highlight the development of Hunan's home furnishing industry
When you walk into the "Shunde City" home experience museum, the first thing you feel is the atmosphere and exquisiteness. When you enter the museum, you can see the reception desk. There are separate walkways to the brand home experience zone. The intelligent experience zone is experiencing the high end of the integration with the times. In the “Shunde City†experience hall, there are already three major brands that have settled in and built the experience center, which is not popular among literary and art youths in recent years. The Zhongtang office is the most domineering part of the experience hall – like an aircraft carrier-like sand table. The building that emerged from the sand table is the overall plan of “Shunde City†and the future development of the new city in the east of Yiyang. With the power of one enterprise to drive the development of the half-city, why not pay attention to it?
"An industry is a new city." It is reported that “Shunde City†is divided into “transaction section, expo section, commercial section, R&D section and storage section†according to functions. Among them, the “transaction section†includes home exhibition center, comprehensive business district, home decoration area, home decoration building area, design center area, business center area, etc.; “Expo section†has international exhibition center, five-star garden hotel, intelligent residential area Etc.; "Commercial section" has European home towns, large-scale integrated business Mall, etc.; "R&D section" has industrial incubation center, product testing center, e-commerce platform, creative industry block and China Home Museum; "Warehouse section" has storage Center, intelligent logistics center and customs declaration center. After the completion of “Shunde Cityâ€, it not only filled the industrial gap in the central part of Hunan, but also created a new business model for the furniture industry, which led to the development of Yiyang’s regional economy.
Affected by various factors, Hunan furniture industry has still not been able to form an industrial economy scale that matches the central location advantage and Hunan resource advantage. The furniture trade circulation is stronger than the processing and manufacturing. Most of the products come from household bases such as Guangdong, Sichuan and Hebei. In the vicinity of Hunan, more and more places have begun to take the abacus to undertake industrial transfer. According to incomplete statistics, in recent years, furniture industry parks in Guangdong, Jiangsu, Jiangxi, Hebei, Sichuan, Liaoning and other places have risen: Hebei Xianghe Jianye Asia Pacific International Furniture Materials City, the project covers an area of ​​1,500 acres, with a total investment of more than 50 100 million yuan; Sichuan Chengdu to build a global furniture and building materials CBD, with a total investment of more than 10 billion yuan ... In recent years, with the implementation of the two-type social reform pilot zone of Changsha, Zhuzhou and Xiangtan urban agglomeration, the furniture industry cluster gradually formed in Hunan and surrounding areas will Concerned, coupled with the policy of the rise of the central part of the country and the transportation advantages of Hunan in the central region, Hunan should play an important role in the process of undertaking industrial transfer.
“Brand cultivation, market re-engineering; industry-driven, manufacturing boost.†Relying on the strong support of Shunde and Lecong coastal industries, relying on Changsha, Zhuzhou and Xiangtan “3+5 urban agglomerationsâ€, Hunan Province introduced key projects as policy support, “ “Shunde City†has accumulated strong brand appeal and resource integration in the industry, attracting many furniture manufacturers and suppliers of raw and auxiliary materials to gather around the “Shunde City†to form a collection of brand manufacturers and suppliers of raw and auxiliary materials. Ecosphere. Perhaps in the next decade, with the “Shunde City†as the core, re-create the Huazhong home furnishing industry within 20 square kilometers, first move the market and creatively adopt a new model to reshape the market development pattern of Hunan and even the entire Central China region. Hunan's home industry is transforming into a new future.
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