The packaging and printing will be made into a cultural creativity. After ten years of development, it will become the “Top Ten Innovation List of China's Printing Industry”! ...

Recently, Shanghai Ruishi Chuangzhan Printing Co., Ltd., Shanghai Jinshan National Green Printing Demonstration Park, was the first one to be put into production. With the status of POP (Point of Purchase), it has emerged from low-end processing status. The first "Real Time Printing" in the "Top 10 List of China's Printing Industry Innovations" is entering the printing blue ocean featuring "high-end, creative printing" and "green printing."

(Ru Shirong, Chairman of Ruishi Foundry (middle) accompanied VIP guests to visit the new factory)

Ten years ago, Luo Xirong, chairman and general manager of Shanghai Ruishi Chuangzhin Printing Co., Ltd. said in an interview with the media: “Ten years of time, as the name implies, the year of Auspicious, it is the right time.”

Creative printing, only "private yachts"

“We don't do all-inclusive aircraft carriers in the printing industry, nor do we do luxury cruises. We only do specialized and refined private yachts. Abandoning the strategic route of heroes on a scale basis, we focus on fine prints and proceed from the actual needs of our customers. The customer's privately-designed 'design-production-distribution' integrated service creates the best promotional products for customers.We are unique in the printing of Wang Yangli, and we have a professional and customized service in the POP stream. At the time, we have grasped the trend of the times and used innovative services to increase output value.” Luo Xirong, chairman and general manager of Ruishi Chuangxi, gave a precise positioning to the “Creative Display” of Ruishi.

(Workers sort and pack products in the factory)

In 2005, Luo Xirong officially founded Ruishi Company. In 2007, he keenly discovered the market opportunities of POP products, combined traditional printing services and terminal promotional materials, and with Johnson & Johnson, Lux, Kao, Nestle, Unilever, Nikon, McDonald's, etc. Many long-term cooperation with famous brands at home and abroad have realized the transformation of “creative printing” across borders, making it a creative benchmarking leader.

In the traditional eyes, printing is a processing service company. In the eyes of Luo Xirong, printing is a cultural and creative enterprise. When he decided to enter the Shanghai Jinshan National Green Printing Demonstration Park in 2012, he added the word “Chuang Zhan (Creative Display)” after the name of Ruishi. He implanted “Creative Display” and “Innovative Development” genes to transform Enter the print blue sea.

Innovation is the soul of Russion. Luo always knows its way. The company has set up a special process R&D group and built "M-Marketing," "C-Creative," "P-Product," and "D-New Product" operations. Strategy.

(Foreign customers are aware of the production of the product)

Since its inception, Ruishi Chuangzhan has won the "Excellent Green Environmental Exhibition Award", the "6th Shanghai Printing Award" Bronze Award, and the "5th Shanghai Printing Award" Silver for its "Highly Creative Design + Quick Response Service". Awards, "The 5th Golden Printing Arts Award" Gold Award, etc., and provide creative design, manufacturing, warehousing logistics, terminal advertising, special services and other integrated whole industry chain services.

POP "dancing with e-commerce"

“The main business of Ruishi Chuangzhan is the terminal promotion material supplier, and it has formed a business pattern dominated by terminal advertising, props POP, ground push, shelves, licensing, color boxes, handbags, etc. POP function is a promotion. It is mainly used for display display of goods in offline stores. In 2010, China entered the consumer era. At this time, POP also entered the golden age.” Luo Xirong, chairman and general manager of Ruishi Chuangxi, operates online and offline POPs. Like a few Jiazhen.

(Aerial Photography is located at Shanghai Jinshan National Green Printing Demonstration Park.)

"Before the e-commerce boom, we mainly danced directly with offline stores such as Suning and Gome. Their golden era was also the Golden Age of POP. For example, during the Golden Age of Suning, POPs almost covered the Suning line storefronts and spread from the north to the south. To second-tier cities, etc. In recent years, e-commerce has suddenly risen and gradually squeezed offline stores, but for POP's creative marketing POP, it is to achieve online and offline expansion. For example, it is very hot recently.” "Double 11" marketing also needs physical goods to realize consumption, and we will expand the sales of promotional packaging accordingly. This has enabled us to dance together with e-commerce." Luo Xirong has full confidence in the creative market of POP terminals.

(Aerial Photography is located at Shanghai Jinshan National Green Printing Demonstration Park.)

From the early Japanese and European and American departments to the current domestic department, to the European and Australian export series, the consumption upgrade brought about by economic development, and the huge domestic consumer market and creative demand, POP has unpredictable growth potential.

Today, the large orders of high-end, well-known brands developed by Ruishi are very stable and growing.

POP enters the "Full Media Intelligent Interactive Age"

As the terminal fully enters the “micro era” and the era of full-media intelligence such as WeChat, Weidian, and Micropayment, POP will continue to innovate and innovate, and it will also enter the era of POP intelligence.

“Our POP products are made of paper, plastic, wood, metal, composites, electronic devices, etc. We can combine structural design and creative design as needed. Today, our high-end POP products have been implanted with chips. The screen can be used for audio and video communication, and it can also be linked with multimedia to achieve offline POP and online POP interactions, and POP will enter the era of intelligent interaction. Luo Xirong, who has profoundly valued innovation, has a foothold on future POP trends. ".

(This is some of Crestron's creative products)

Multimedia POP, pass to consumers more information. Through the swaying, highlight three-dimensional, vocal, display real objects, gift promotions and other special methods to display goods, effectively improve the consumer awareness of the product.

At the same time, with the increasing demand for personalization of POP products, the combination of personalized requirements and standardized production, combined with cloud databases, creative design libraries, etc., entered the era of intelligent interaction from POP products to processes.

Disney Creative Year became the benchmark of the national model park

“We are the first company in Shanghai Jinshan National Green Printing Demonstration Park to be completed and put into production. In the future, we will continue to focus on creative development and become a “green, creative” benchmark in the demonstration park, as well as a benchmark for creative printing. Luo Xirong, chairman and general manager of Ruishi Chuangxi, is full of confidence in the future.

“2016 is the year of Disney in China. Disney features cultural creativity. We are currently working with Disney authorized dealers to develop more Disney POP series props together with Disney cartoons and other products. Let creativity fit the current fashion and trend. "Luo dedicated to creativity expects to create more creative works for customers.

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