Products of different categories have different characteristics, and the consumers are different. Therefore, there is no universal template that can apply to all e-commerce websites, but as long as they capture the characteristics of different products, t

With the advent of the e-commerce era, people's lives are more and more convenient. You can buy the products you want through the Internet without leaving your home. They are small, department stores, snacks, stationery, and large appliances, machinery, and cars. The species of Ge You Lai is very popular. E-commerce covers almost all areas of large and small, how to grasp the characteristics of different e-commerce categories, and design the corresponding e-commerce website? Next, Xiao Bian will share the design skills of different e-commerce categories with food, clothing, cosmetics and digital products as examples, hoping to help you.

Products of different categories have different characteristics, and the consumers are different. Therefore, there is no universal template that can apply to all e-commerce websites, but as long as they capture the characteristics of different products, they are considered from the perspective of customers. For the product requirements and requirements, we can sum up the corresponding website design plan to better promote sales.

Being able to buy food online is really a great benefit to the food, and the network of goods is dazzling, no matter where you are, just move the mouse and brush the screen of the mobile phone. Since 2012, many e-commerce giants have laid out the food e-commerce market. Along with the rise of a large number of vertical food shopping websites, consumers have more choices in online shopping, and the food e-commerce market has become more competitive. According to the 2015 Food E-commerce Research Report, consumers accounted for 23% of organic foods in online shopping; dairy products reached 21%; healthy foods reached 19%; imported foods reached 16%; and fresh foods only 12%; Local specialty products accounted for 9%. From the proportion, it can be seen that consumers have put health and wellness in the first place, and products that are beneficial to the body have become the primary purpose of selecting goods.

It can be seen from the age survey of food e-commerce consumers that the 18-38 year old group is the main consumer of the food e-commerce market. This group pays more attention to the quality of life. The products purchased are not only delicious, but also healthy, and the price tolerance is high. With the gradual popularization of the food e-commerce industry, groups over the age of 38 will gradually become the mainstay of procurement. This group will cook more frequently at home, and there will be explosive growth in future purchases.

It is not difficult to see that people like to buy green foods with high safety, and most of the people who buy food online are young people. Therefore, when designing a website, it is important to highlight the safety, greenness and health of the food, and to be fashionable and lively in the overall style.

Specifically, the warm color style can make people feel happy and comfortable, and can make customers have a good mood and good appetite. You can also use home materials to create a home atmosphere. A suitable atmosphere is the key to motivating people to do a lot of things. In many people's minds, they can basically be very casual at home, and they are very generous at home, and decisions are decisive and rational. In design, it is possible to integrate elements of nature. Green environmental protection is the common goal pursued by people. In green and environmental protection, people's desire for health and love for life are included. The website only manages green food and promotes it in a green way to capture the hearts of customers forever. It is also very important to do your physical map and accurately describe your goods. Pictures are the first-hand information received by customers and their first feeling. This first feeling is called the first cause effect. The first effect is the decisive factor that determines their behavior in a short period of time. Link.

I would like to share with you several excellent food e-commerce first-screen poster designs. A certain nut brand in the previous period was a very successful case:

Speaking of online shopping, it is definitely a topic for women, especially when it comes to "Double Eleven", "Double Twelve" or the holiday season, crying and screaming, while Holding a computer and holding a mobile phone can't stop buying and buying. However, the purchase of clothing on the Internet is not only a variety of clothing styles, but also affordable, girls can shop around, which is much more labor-saving than shopping in a physical store.

There are many types of clothing, which can be divided into men's wear, women's wear and children's wear. However, there are many styles of light women's clothing. There are simple and retro Mori style, lively and lovely Japanese and Korean style, and fashionable and generous. European and American style and so on. To do a good job in the e-commerce design of clothing websites, it is necessary to carry out the decoration of the shop according to the characteristics of the clothing. Once the style is determined, the overall style of the site should be consistent. From the design of the store logo to the style of the homepage to the product page, the same color system should be used. It is better to have the same design elements to give the online store a sense of overallity. I will use cartoon characters for a while, romantic and warm for a while, funny humor, and style is not uniform, but the taboo of the online shop decoration.

In addition to style, the choice of color is also very important. Reasonable color matching can not only improve the purchasing power of customers, but also improve the level of goods. Warm colors are generally easy to get close to, such as red, yellow, etc., which is more suitable for younger shops. Among the same color system, pink, bright red, goose yellow, etc. are the colors that women like, and are suitable for high-end shops such as women's products stores and baby clothing stores. The cool color has a dignified and solemn feeling, suitable for high-end business men's clothing stores. At the same time, in the summer, in order to reproduce the feeling of the mountain peaks, the use of the cold color system can produce a cool feeling.

It should be noted that the theme of the website should be prominent, and the slogan should not be squandered. The decoration of the store should not grab the limelight of the products. After all, we are selling products rather than show shops, making too much mess and affecting the effect of goods. At the same time, you should avoid using too many pictures. Too many pictures and too high quality will affect the speed of page opening. You can use the boldness of the table and fonts and the color to solve the problem. Try not to use the picture, so the website access speed will be Not affected at all.

Here are some different styles of clothing website design for you to share with you:

As the quality of life rises, people pay more and more attention to their own image, and cosmetics become an indispensable part of life. Cosmetics is an important product category in online shopping. In the current mature online shopping environment, beauty products are favored by consumers. China is the third largest cosmetics sales market in the world after the United States and Japan, and the space and potential of cosmetics consumption has been rising.

Consumers of cosmetics are still dominated by women. After all, beauty is a woman's nature. Therefore, when designing web pages, they can consider their needs and hobbies from a female perspective. Generally, in color, women prefer softer tones, while soft tones also suggest mildness of makeup products. At the same time, some small elements such as petals and clouds can be blended to enrich the content of the entire page.

In general, the make-up brand has its main selling point or style, we can combine its selling point to do the design of the entire page. For example, the main color of the "Lanzhi" brand is blue, and the main color of the "post" brand is gold. When designing the online store, it can be designed with their main colors as the main color.

Some brands also focus on their own selling points, such as â€œreplenishment of waterâ€. In the process of design, the theme of water can be used as a theme to display the selling point of the product in a very intuitive way. There are also brands that focus on the natural nature of cosmetics, which can be integrated into the natural elements of the scene. In the process of consumers browsing the web, they can invisibly convey a sense of security. Of course, some cosmetics have their own brand concept. For example, the concept of â€œJiao Shi Yunâ€ brand is â€œfree, equal, beautifulâ€, which is more concise and generous in the overall design style.

Similarly, you can enjoy some of the following cosmetic web design works, which may give you more inspiration:

Digital products have higher technology content and higher prices, so customers will pay more attention to the content of the products themselves in the process of purchasing digital products. When we do web design, we don't need to add too much fancy things, but it will disturb the customer's sight. You can use the simple and elegant style to make an orderly display of the products, and only use black and white and gray to create a high effect. If you want to make the design look more professional, you can incorporate some elements of technological sense, and you can also display the product's cross-sectional view and other methods to visually represent the front-end technology of the product.

Also in a set of reference cases, the "Less is more" design concept is suitable for digital products:

The content shared above is just some of the e-commerce design skills of these four major categories, and there are many aspects that are not covered. To really learn the e-commerce design course, you need to learn more knowledge and skills and accumulate more design experience. Blue pencil special lecturer, China's top ten e-commerce designer Hou Shuai has a wealth of practical experience, but also summed up a lot of e-commerce design skills, if you want to learn more e-commerce design, blue pencil is always welcome to join you!

E-commerce visual design professional course (click on the picture to view details):