Double "11" furniture can be regarded as a salvage. In addition to the domestic first-line furniture and building materials brands that have opened the Tmall and Jingdong flagship stores online, the imported furniture and building materials brands are not weak. The reporter learned that this year, many imported furniture and building materials brands joined the Tmall "Double 11" carnival, coupled with the emergence of the imported furniture brand high-end mall, so that the online shopping channels of imported furniture are more and more diversified.
Online market has potential
On the occasion of the “Double 11†shopping festival, the reporter learned about the online sales of some imported furniture and building materials through online visits. Among them, well-known children's furniture brand Denmark Flexa Fulai Tmall flagship store, mainly imported pine bunk bed, the price of naked bed is about 13,000 yuan, can be freely matched with mattresses, fabrics, hanging baskets, pillows and other accessories, the price is about In the 500~4000 yuan. The customer service told reporters that all products in the store are authorized by overseas brands and imported. After the consumer purchases the product, the offline dealer will ship the installation and will provide an invoice. The furniture products enjoy a 5-year warranty, and the textile bed and accessories products are guaranteed for 2 years. The offline stores provide daily maintenance and accessories upgrades during the warranty period. In terms of price, the online mall price is better than the offline dealers, and it is currently worth “double 11â€. The reporter found that most of the store's merchandise sales were 5 pens/month.
Compared with furniture, imported sanitary products such as showers and toilets are favored by middle and high-end young consumers. According to the customer service of Hansgrohe Tmall official flagship store, the store is the only authorized online store of Hansgrohe China headquarters. The in-store shower and the faucet ceramic valve core are imported from Germany, and some of the leading pure copper bodies are Shanghai Songjiang. The factory produces and assembles. The offline store and the Tmall flagship store are not part of a sales system. From the sales and user evaluation, Hansgrohe Tmall official flagship store sales and reputation are good, many users evaluate its material atmosphere, and the price is much more affordable than the physical store. The customer service recommended to the reporter that the double flying rain 240 super large top spray belt under the water shower tube shower set, "double 11" carnival price only 3199 yuan (original price 4099 yuan).
The reporter then consulted the customer service of Gaoyi Tmall's official flagship store by purchasing a shower package. The customer service indicated that the leading place in the package was Portugal, and the hand-held showerhead was made in Germany, not imported from Germany. However, as the only official flagship store authorized by GROHE Headquarters, the store can provide invoices and warranty cards for verification at the store.
In the "Double 11" discount, the store's pre-sales of the imported 4 key 11 type oxygen-enriched double shower is only 2899 yuan, you can also enjoy a 200 yuan coupon, buy two sets of 1,000 yuan. User word of mouth is also quite good, many comments that this shower is full of weight, feel good, installation service is also amazing.
Shopping channel diversification
At present, the sales channels of domestic imported home brands are becoming more diversified. In addition to the distribution stores, Taobao, Tmall and other online platforms are also covered, the reporter also learned that high-end home cross-border e-commerce such as Haijuhui is springing up. Rise. Haijuhui has produced the banner of “selling overseas furniture at nearly half the priceâ€. Lu Shui, founder of Haijuhui, said that with the current domestic consumer Haitao awareness, more and more consumers have tried Haitao after living consumer goods, and have begun to explore Haitao. Preferential prices, private custom-made solutions and increasingly sophisticated categories make this purchase method competitive, and may become the next outlet for imported home products online shopping.
However, some industry insiders pointed out that no matter how rich the purchase channels, household products as low-frequency high-value, experience-oriented products, online purchases need to spend more time to do their homework. During the investigation, the reporter also found that many brands have the suspicion of selling dog meat, which is said to be imported from abroad, but it is actually domestic OEM production. In today's global production, it is not surprising that many products are produced off-site, and this is precisely what consumers tend to ignore. When consumers fall into the “Double 11†shopping spree, they should have a deeper understanding of the brand, quality and after-sales protection policies of the products they purchase, instead of just pursuing “importsâ€.
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