The North Face (hereinafter referred to as TNF) has recently released new products for autumn and winter at Urban Exploration, and the new series has been named the Black Series. Judging from the large-scale exposures, the new products are dominated by dark shades and are mostly black and white. The main styles are outdoor style, using technology sense fabrics and Japanese-style tailoring. There are male and female down jackets, mountaineering jackets, pilot jackets, and sports trousers. Currently, the series is only available in Hong Kong, Shanghai, Beijing, Taipei, London, United Kingdom and San Francisco, USA.
Urban Exploration is a new concept line launched by TNF in 2015 specifically targeting the Asia-Pacific market. It inherits TNF's emphasis on apparel functionality, and on the other hand, it is more urban and trendy. In fact, TNF, which has been focusing on outdoor functional apparel, is also quietly transitioning. It is becoming more and more fashionable.
Cooperation between TNF and street fashion brand Supreme began in 2007, and as the latter's position in the fashion world has increased after the successful joint name with Louis Vuitton, the cooperation between the two will be deepened. In addition, TNF has also launched the 2017 autumn/winter men's collection with the Japanese brand Junya Watanabe. The function down jacket and long trench coat with the TNF trademark have also embarked on a show of another Japanese brand Sacai in the 2017 Autumn/Winter Paris menswear week. Taiwan, this time the new Black Series series also has a deep Japanese minimalist style.
One of the objective reasons why TNF that has been the traditional functional outdoor apparel can be fashioned is that the current fashion industry has paid more attention to the “comfort†of clothing than ever before. One signal is that it is more popular than fashion, The low heel and sneakers. It is undeniable that the casual style is in full swing, which also provides development opportunities for many sports and outdoor brands. Adidas is the best example. By launching one after another "explosive models" of sports and leisure style, it has become a trend force that cannot be underestimated in the fashion industry.
VF Group, the parent company of TNF, also showed its intention of speeding up the layout. The apparel group with TNF, Timberland and Vans announced recently that it plans to spend US$820 million to purchase US street brand Dickies, which is in the American street fashion culture. The status is equal to that of Supreme. If you have the help of Dickies, I believe that TNF's fashion will go more smoothly.
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