Cosmetic packaging design

The cosmetic packaging is designed as a one-piece molded structure that can be placed flat when not in use. Two multi-diameter size openings for bottled water and breast care products of different diameters. The X-shaped cutting line design can be used to fix tube-mounted cleansing products or similar containers from collision and extrusion. This article will introduce you to the cosmetic packaging design.


Excellent cosmetic packaging design can enhance the visual appeal of cosmetics, giving people a new and pleasing visual experience. In the process of cosmetic packaging design, on the one hand, we must consider the artistic color of design; on the other hand, we need to pay attention to the visual psychological effect of color. From an aesthetic point of view, the effects of color include physiological and psychological factors. Here we mainly talk about the performance of color in the psychological characteristics. Psychological characteristics include the feeling of color, the association of colors, the symbol of color, and so on.


Cosmetics have their unique color personality and attributes. Choosing visualized colors can enable consumers to create color memories of the cosmetic packaging design and further understand and understand the functions and characteristics of the products. For example, the same brand of lip essence honey packaging, with bright orange to reflect the active, sweet feeling, with pink and purple, elegant and sexy. Let consumers choose the right cosmetics through color.


The cosmetic packaging design package and envelope are detachable and can be flattened and recycled after use. The envelope is designed with an easy-to-recognize brand logo. The design is simple and generous. It conforms to the principles of environmental protection, low carbon and economy. The cushioning liner used in the packaging can be made by using die-cutting materials and make full use of materials.

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