What kind of orange juice packaging can get the "Yellow Pencil" award?
In order to highlight the concept of freshly squeezed juice, Leo Burnett Germany from Germany broke the traditional juice bottle design and started from the bottle and the cap.
The designer got the design inspiration from the appearance of fresh orange, designed the cap to look like a half orange, giving a visual impact, subconsciously passing on the concept of fresh orange, while the designer used 12 bottles as a box. Open the box, just like a box of fresh oranges in front of people, such visual conflicts are more intuitive, not only real, but also the shape of the ellipse gives a feeling of kindness and cuteness.
The reason why the design can get the "yellow pencil", in addition to the newer ideas, is also very particular about the use of packaging materials, after all, is the food packaging materials, so the following requirements are required:
1. The packaging materials are, after all, non-polluting materials;
2. The packaging material must be a degradable material;
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