Under the dual drive of teaching reform and international development, the demand for children's English education market is strong. Recently, Yiguan's "2017 China Internet Children's English Education Market Report" was released. The report pointed out that the online children's education market is gradually entering a period of rapid development. Enterprises in the industry will face challenges such as demand upgrading, resource upgrading, technology upgrades, and experience upgrades. Industry competition will also focus on teaching upgrades based on teachers and content.
The report believes that the Internet education market will continue to grow in the next three years. In 2019, the Internet education market in China will reach 371.8 billion yuan. In the past year, the Internet children's English industry has continued to be popular with capital, and start-ups have entered the track with this enthusiasm. Education companies that have already achieved first-mover advantage in the industry, such as VIPKID and vipjr, will continue to take advantage of the situation. With the multi-faceted layout of the company, the industry gap will be further strengthened.
The first measure of quality teachers becoming an online education company
For the education industry, the quality of teachers will directly affect the quality of teaching, and it will become the cornerstone for the establishment of brands in educational enterprises. After experiencing the platform construction and mode exploration in the early stage, an important sign of the online children's English education market upgrade is the rapid exploration and cultivation of high-quality teachers by educational institutions, which also determines whether the educational institutions can compete in the new round. An important factor to win. According to the report, the current online teaching platform for children's English education is mainly divided into two categories, one is the North American foreign teacher who is the main body of VIPKID and the other, and the other is the foreign teacher recruited from the English-speaking countries in the world.
In contrast, high-quality teachers who are mainly foreign teachers in North America may become winners in the new round of competition. Relevant data show that the user spending power of the children's English market is high, and the users with medium consumption power reach 80.3%, which means that for most potential users of the English market, the cost is high but the overall quality is also high. North American foreign teachers are still in the range of choice, and the accent, cultural background and teaching ability of foreign teachers have become important considerations.
Take VIPKID as an example, its North American foreign teachers are far ahead in terms of quantity and quality. Up to now, there are more than 30,000 North American foreign teachers on the VIPKID platform, and all foreign teachers have the teaching experience of ESL or local primary schools. In addition, VIPKID has also reached strategic cooperation with the international authoritative online education platform Coursera and TESOL International Alliance, and systematic training of online teaching ability of foreign teachers has further raised the industry threshold.
Part of online education head business comparison radar chart
Brand influence and market size
a key factor in determining user choice
With the deepening of user learning needs, the awakening of consumer awareness and the upgrading of spending power, consumers are more inclined to choose companies with stronger brand influence and larger market size in relatively mature markets. In the online children's English market, the educational enterprises that have already achieved first-mover advantage have also won the top spot in terms of brand influence and market size, attracting more users and capital.
According to the report, VIPKID focuses on independent research and development based on the American primary school curriculum standard CCSS, and integrates the knowledge of mathematics, art, social sciences, etc., so that the online course has both international characteristics and local adaptability, and also relies on big data and labor. Smart, creating a high-quality personalized online classroom brand. At the same time, VIPKID has been selected as a “Innovative Brand of the Yearâ€, “Global Unicorn Company†and “Most Investment Value Enterprise†in 2017 for innovation and practice in education. Approved.
In addition, in the fifth season of 2017, "Where is Dad" and the hot commercial drama "Hunting Field", VIPKID accurately captured the target users and successfully implanted their own brands. Thanks to the continued expansion of brand influence, VIPKID has also achieved a win-win situation in terms of market size and user reputation. In less than four years, there have been more than 200,000 paid students on the platform, and it continues to grow.
Globalization + diversified layout
Becoming a future online education trend
In the past 2017, the upgrade of online children's English education market demand has turned educational institutions into an international perspective. The introduction of international teaching resources, the application of artificial intelligence technology and international teaching mode and localization innovation have become 2017. Industry theme for the second half of the year. It is foreseeable that in 2018, the layout of internationalization and diversification will remain the focus of education enterprises, especially the industry head enterprises, and is expected to further deepen.
According to the report, VIPKID adheres to the internationalization strategy and provides a guarantee for better learning experience and value-added services with rich international teaching resources. It has introduced international capital such as Learn Capital and basketball star Kobe's venture capital fund “Bryant Stibelâ€, and combined with renowned institutions such as Learn Capital, Stanford and Harvard to establish the VIPKID North American Institute of Education, dedicated to the characteristics of online teachers. Research on teaching effectiveness to create a set of global online education industry standards.
VIPKID's future business layout and product strategy
The report also paid attention to LingK Bus, an online Chinese learning brand of VIPKID. According to public information, in the future, Lingo Bus will increase cooperation with universities, research institutes and other institutions, and focus more on the development of new textbooks for reading and writing. At the same time, it will focus on the training and attracting of excellent online Chinese teachers. For more paying users. In addition, VIPKID also cooperated with Ma Yun Public Welfare Foundation to launch the “North American Foreign Teachers into Classroom†and other public welfare activities. Currently, it has sent free courses to the children of 100 rural primary schools nationwide, and plans to radiate to 10,000 primary schools in the future. Further promote the circulation and universal development of educational resources around the world.
For the education industry, 2018 may be a year of big waves, but it is undeniable that companies with first-mover advantage will further promote the multi-dimensional development of online children's English market. The rapid response capability to new technologies and new models, the ability to mine and maintain high-quality resources, and the ability to control the global layout will become the “killers†of enterprises in the new round of competition, and they already have these capabilities. Enterprises will also be sending out more potential energy in the future.
Bamboo Toothpicks,Bamboo Toothpicks With Knot,Thin Bamboo Toothpicks,Long Bamboo Toothpicks
Nanchang Sou Bamboo Network Technology Co., Ltd. , https://www.168bamboo.com