Packaging Tips for Wedding Signs – The Packaging Doctor
As summer winds down, it's always fascinating to observe how seasonal trends influence our inquiries here at 'The Surgery.' The summer season often brings joyous occasions like weddings, which are a significant focus for many businesses. Whether it's planning a romantic getaway or arranging a memorable ceremony, weddings are an essential part of the season.
Today, we're addressing a query from a customer whose product is perfectly suited for one of life’s most cherished moments but presents unique packaging challenges. Let’s take a look at his situation.
Dear Doctor,
I recently launched my own business specializing in custom wedding signs. These signs measure approximately four feet in length and 32 inches in width. They’ll be shipped to customers via courier, and I’m seeking advice on appropriate packaging solutions. Could you recommend something?
Thank you so much!
Andrew
Hello Andrew,
Thanks for reaching out with your question! Your idea of creating personalized wedding signs sounds like a fantastic business opportunity. If my wife had seen something like this when we were planning our own wedding, she would’ve loved it!
Given that your product is both unique and tied to such an emotionally significant occasion, ensuring proper protection is paramount—not just for your customers' peace of mind but also for maintaining your brand reputation. Cost efficiency is another key consideration since you’re starting out and likely operating on a tight budget while building your brand.
Fortunately, I believe I can address both concerns effectively. First, I suggest wrapping your signs in corrugated paper. This material is flexible enough to accommodate irregular shapes like yours and provides excellent cushioning thanks to its 5mm fluted design. For added elegance, consider covering the exterior with 90gsm Pure Kraft paper. Not only does it look professional, but it’s also durable and resistant to tears.
Additionally, I highly recommend investing in custom-printed logo tape featuring your company name and contact information. This approach offers a cost-effective way to enhance your brand presence while adding perceived value to your packaging. Customers appreciate brands that go the extra mile!
I hope these suggestions help you protect your products and grow your business. Best of luck with everything!
Warm regards,
The Packaging Doctor
Note: All the packaging dilemmas we solve here are based on real-life queries from actual clients or potential clients.
If you have a packaging challenge that needs solving, feel free to reach out on Twitter @kitepackaging or send us an email.
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