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As we move into the latter part of summer, it's always fascinating to observe the seasonal trends in packaging inquiries here at 'The Surgery.' Whether it's the excitement of family vacations, the charm of picnics in the park, or the special preparations for weddings, each season brings its unique set of challenges and opportunities for businesses.

For those of us in the wedding industry, the summer is undoubtedly the peak season. From engagement parties to bridal showers and the big day itself, there's no shortage of events requiring thoughtful planning and attention to detail. And if you're running a business that caters to these celebrations, providing reliable packaging solutions is essential.

Today's query comes from a customer looking to package a particularly delicate yet meaningful product—bespoke wedding signs. These signs measure approximately 4 feet long and 32 inches wide, making them both beautiful and cumbersome to transport safely.

Hi Doctor,

I'm starting my own business specializing in custom wedding signs. These signs are quite large, and I plan to ship them via courier. Could you suggest an effective packaging solution?

Thanks,
Andrew

Hi Andrew,

Thank you for reaching out with your packaging challenge. It sounds like you’ve got an exciting and unique business idea on your hands. If my wife had known about your custom signs back when we were planning our wedding, she would have been thrilled!

Protecting your customers' precious wedding signs is crucial—not just for their peace of mind but also for maintaining your reputation as a trusted provider. When it comes to packaging, there are several key considerations: protection, cost-effectiveness, and branding.

First and foremost, I recommend using corrugated paper to wrap the signs. Its flexibility makes it ideal for irregular shapes, and the 5mm fluting provides excellent cushioning against bumps and jolts during transit. To enhance both aesthetics and durability, you can cover the corrugated layer with 90gsm Pure Kraft paper. Not only does this give the packaging a sleek, professional appearance, but it’s also strong enough to handle the weight and stress of shipping.

Additionally, consider investing in custom-printed logo tape featuring your company’s logo and contact information. This small touch can significantly boost your brand recognition while adding perceived value to the packaging. Plus, it’s an affordable way to make a lasting impression on your customers.

I hope this advice helps you protect your customers’ investments while building a successful business. Best of luck to you!

Sincerely,
The Packaging Doctor

Note: All packaging queries received by our doctor are based on real-life customer concerns.

Have a packaging dilemma? Reach out to us on Twitter @kitepackaging or send an email for personalized guidance.

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