Green Packaging and Consumers

Never underestimate the significance of packaging for products. The so-called "Buddha to be golden" is still a market law even in the eyes of practical Americans. With the increasing awareness of environmental protection, the demand for packaging has become increasingly “high.” The packaging of recycled materials as raw materials is also increasingly welcomed by people.
Recently, the United States 100% recycled paperboard alliance (it is an international coalition representing two-thirds of the world's paperboard manufacturers) has conducted a market survey. The survey shows that more and more US consumers demand 100% recycled paperboard. For consumer goods packaging.
The survey was conducted on a random visit to 400 household consumer purchasers and investigated their views on environmental protection and companies using 100% recycled cardboard for packaging. Although the survey did not specifically distinguish between consumer waste packaging paperboard and industrial waste packaging paperboard, the survey results showed that green packaging is affecting people's consumption habits.
The survey focused on the awareness of environmental protection in people's consumption habits and their understanding of the symbols used for packaging. And compared the five kinds of products packed with recycled cardboard and new cardboard in terms of product packaging quality, product attractiveness and performance. In general, more than half of consumers value the use of recycled cardboard packaging. In the same situation, it is also more willing to purchase household consumer goods packaged in recycled cardboard.
The survey showed that consumers want more paper packaging to use recycled paperboard, and more packaging can be marked with 100% recycled symbols. 85% of consumers believe that the use of recycled packaging materials "is conducive to the children's future," 80% of consumers believe that buying 100% recycled cardboard packaging products is "contribution to environmental protection."
The survey also found that consumers rated the use of 100% recycled cardboard as relatively high, and considered that such enterprises had a “prospective vision”. Today's consumers have established a high level of environmental awareness. They believe that companies using recycled cardboard have a sense of environmental responsibility. Therefore, using 100% recycled cardboard packaging and printing 100% recycled symbols on the packaging has become an important strategic element for companies to build reputation and increase product awareness.
In terms of product quality, attractiveness, and performance comparison, a majority of consumers believe that the use of recycled paperboard and the use of new paperboard packaging have no difference in the quality of packaging, even the former is better, and there is no big difference in product appeal.
From the results of this survey, we can at least recognize that in the face of the increasingly mature environmental awareness of consumers, corporate image strategies and promotional tools, should use renewable materials as an important factor to consider, consumers from this side to understand the company's The sense of environmental responsibility and even the sense of social responsibility even influence consumer's propensity to consume.
The author believes that green packaging is a global trend, and our country's consumers are also becoming mature. Domestic products, whether they are domestic sales or exported to the international market, will encounter the problem of green packaging. At present, domestic companies do not pay much attention to this, and there are few companies that use green packaging as a product market. In fact, if we recognize that green packaging is a new market positioning point for packaging companies, we believe that the first-line companies can certainly dig out the first pot of gold from the highly competitive packaging market.