Trademark Screen Printing Design "Three Steps"

The entire process of trademark printing can be roughly divided into four parts: design, plate making, printing and post-printing. They are related and inseparable.

Trademark Screen Printing Design

1. Design for the end use of the job

Different jobs have different requirements for the used paper. For example, automatic labeling is used for the label of bottled wine. The direction of bending after glueing must be matched with the automatic labeling machine. Otherwise, it cannot be produced on the automatic assembly line.

2. Hollow and mosaic designs

Logo design often requires hollowing and inlay processing. In particular, products that require gold (silver) printing must be designed as a hollow version. Otherwise, gold (silver) ink is directly printed on other inks, and the problem of darkening is likely to occur.

3. Join together

One of the distinguishing features of trademark printing is the combination of multiple combinations, ranging from two to several, and as many as several dozen. It is more appropriate to determine how many plans are linked together, depending on the process conditions.

(1) The degree of difficulty in post-press processing. If there are many post-printing processing jobs, the layout should not be made too large. Otherwise, due to the poor temperature and humidity control of the printing shop, it is very easy to cause the paper to pump up. This will not only affect the overprint, but also the back stamping. Die cutting and other processes have caused difficulties in positioning and registration.

(2) Shaped trademarks. The area of ​​the trademark is generally not very large. For the thin paper special-shaped trademark that needs to be die-cut, the combination should not be too much, otherwise the precision of the die-cut production will affect the quality of die-cutting.

(3) Number of prints. If the number of prints is not large, the number of joints cannot be excessive, otherwise the layout is too large and the cost of making a die cut will inevitably increase the cost.

(4) Paper opening count. Due to the influence of the size of the mark, it is impossible to accurately join together into eight open. Four open or split version, so to minimize the principle of printing paper, select the appropriate combination of ways.

It can be seen from the characteristics of the trademark screen printing design that an outstanding trademark designer must not only have innovative design concepts and flexible design skills, but also be familiar with printing and post-press processing technologies, and the designed trademarks are novel and unique. Meet the requirements of printing and post-printing processes to avoid unnecessary economic losses.