Making hard stones into green soft packaging

In 1992, Mr. Hans Rosen met an expert named Okay Jarson. The youngest son of Rubin Rosen, the founder of Sweden's packaging giant Tetra Pak, has been dedicated to filling plastics research experts since the 1970s, while Okay is studying natural calcium carbonates that are widely distributed throughout the world. (Chapter commonly known as chalk) technology for the extraction of packaging materials. Two like-minded people hit it off. In 1996, Hans Rosen left his father and his brother and re-opened his drums. With the concept of ecology and environmental protection, Ecolean was established with the patented product name ECOLEANE.

New products inspired by egg shells

Swedish packaging expert Okay found in years of research on green packaging materials that egg shells are nature's own packaging. It consists of 95% calcium carbonate (chalk) and 5% binder. "The source of these materials is too rich." This discovery makes Okay very excited. Because calcium carbonate is widely distributed in the natural minerals of the earth, calcium carbonate is also a mineral that protects the earth from environmental damage caused by acid rain. However, he also discovered that eggshells are too brittle as a packaging material. Therefore, he added an amount of binder to calcium carbonate, and evenly blended polypropylene and polyethylene in a certain proportion to granulate. Or a 5-layer vertical bag can achieve a longer shelf life than other pasteurized packaging materials. A new type of green packaging material was born in the inspiration from the eggshell.

Looking at the Chinese market

In 1998, Ecolean, which had just been established for two years, not only pushed its products to the European market, but also shifted the strategic direction of production to the Chinese market. Mr. Johnson was dispatched to China to understand market demand in order to determine the future direction of product development. Mr. Johnson, who came to China for the first time, wrote a market research report. The long-term goal of the Chinese government is to raise the standard of living of the 1.3 billion people. All parties in China have shown a positive attitude towards the investment of the dairy industry. The dairy industry in China is in a rising period. In terms of market demand, Mr. Johansen learned that Chinese dairy products are mainly based on milk powder and liquid milk. Packaging materials include glass bottles, plastic bottles, brick packages, roof packages, etc., but no packaging form can take absolute advantage. This is the opportunity. Mr. Johnson, who has 30 years of experience in the packaging industry, sees the future development potential.

Mr. Johnson’s visit to China not only revealed that the gap in Chinese people's consumption grades was large, but also saw a large market space. The undecided pattern of Chinese dairy packaging is very suitable for the entry of new products, as long as there are distinctive packaging It is possible to have a place. In addition, calcium carbonate raw materials in China are one of the best raw materials discovered around the world, so the packaging products produced in China will have the same quality as the products produced in other countries in the world.

Mr. Johnson’s vision is accurate. The food packaging industry is a sunrise industry in the 21st century. With the continuous improvement of the quality of life and the increasing emphasis on healthy consumption, people will have higher requirements on the quality and safety of packaged foods. Therefore, safety and environmental protection packaging has become an irreversible trend in today's packaging industry and world trade. Many developed countries in the world have successively issued laws, regulations, and specific implementation measures for environmental protection and environmental protection packaging. In particular, the annual total output value of China's packaging industry has reached more than 300 billion yuan, and it will also develop at a rapid rate. Therefore, China urgently needs safety and environmental protection packaging. Ecolean, which produces environmentally-friendly packaging as its core product, can display its talents in this world.

Bring green packaging to China

How to make eco-friendly materials into products that manufacturers and consumers need? Mr. Johansen, from the head office of Eklin, Sweden, who came to Tianjin, China, said that the new vertical packaging from Ecolean not only has the “green principles” of low consumption, recyclability, and biodegradability, but also has innovative use functions. : Firstly, the automatic secondary sealing function after the package is opened can effectively block light, heat insulation, resist microbial penetration, make the remaining yogurt in the packaging bag not easy to contact with air, and can maintain the freshness of the yogurt to the maximum extent; second, traditional Compared with packaging, Ecolean packaging yogurt wall is less, not wasted; as the main raw material of calcium carbonate accounts for more than 70%, so the product is safe without packaging odor, no packaging pollution; especially its unique inflatable handle design, so that Yogurt is more convenient for carrying dumping. “And when transporting dairy products, Ecolean packaging is already a sealed finished product packaging, which can effectively prevent the packaging from being contaminated during transportation and production. In addition, our packaging printing uses food inks imported from Germany to fully guarantee food products. Safety. Ecolin's packaging is the use of calcium carbonate as the main raw material for the production of environmentally friendly packaging materials." Johnson told reporters this way.

Source: China Quality News Network