Since the "Three-Five-Year" period of this year, it has been four months since the actual price of the home was implemented. Some other stores in Beijing are still waiting to see, and some have begun to try out the actual price. At the same time, many big brands have begun to implement the city's unified price. At the same time that the price of household products seems to be standardized, the promotion between stores is still taking turns. Is it true that after the price is clear, the home industry still has not got rid of the "promotional war"?
Status: full city with "clear price"
At the beginning of the implementation of "clear price", the other home stores in Beijing consistently adopted a wait-and-see attitude, frankly that the actual price is difficult. Sohu home reporters also found during the visit that the prices of the products in each store ranged from the price to the transaction price.
After four months of running-in, what is the effect of clear price? According to industry insiders, the premise of the “Furniture for Trade-in†policy proposed by the Beijing Municipal Commission of Commerce is “clear priceâ€. In order to obtain the “old-for-new†qualification, many stores have begun to implement “clear priceâ€. It is understood that at present, Lan Jingli is trying to implement the clear price, Jimei Home has introduced the ERP system, and it is expected to implement the clear price in mid-August. Although other stores in Beijing have not yet officially stated that they should officially implement the actual price, the reporter found that the current mainstream brands have unified prices in various stores, and the prices and discounts of many brands in the top 100, non-same, and Italian brands. They are all consistent.
In the Chengbai Baiqiang furniture store outside the city, the reporter asked the purchaser a model of the computer table model Z01, the shopping guide on the basis of the price tag, a discount of 25%. “Is this the price of the home? Is it cheaper for other stores?†In response to the reporter’s question, the shopping guide said, “We are all in Beijing. The discount is the price of our activities. Every store is The same. The difference is a piece, ten times back." The reporter found that, as the shopping guide said, in the other homes such as the home, Red Star Macalline and other stores, the price and transaction price of the furniture are consistent. There is also a large slogan in the store: “Insured for the whole year, the difference is ten times refundedâ€. The shopping guide told the reporter that the event was organized by the manufacturer and that it was no longer participating in the promotion activities of the store.
In the few stores visited by the reporters, almost all the big brands have implemented the “universal price of the whole cityâ€. If they do not participate in the activities of the store, the transaction price is the same. The coffee table of the same model T018, the price and transaction price of the real house, Red Star Macalline are 3,582 yuan; in addition, the reporter also compared several products of Yifeng, Feimei, Spur and other brands in various stores. The price and price are the same. The guide also said without exception: our products are unified low price, uniform discount, regardless of which store in Beijing to buy the same price. This is in stark contrast to the different discounts and transaction prices that brands have given in different stores a few months ago.
Question 1: Some products have a clear price "higher price"?
"Clear price" makes the price of household products more transparent and standardized, but this "real price" may not necessarily be the "lowest price", so can consumers get real benefits? In the investigation, the reporter found such a situation: some products have previously been priced higher than the price of the clear price, but the bargaining space is large, and the price of the bargained or discounted product is lower than the price after the price is clear.
Take the coffee table of the same model as HK19 as an example. During the “3.15†period this year, the price was 3,300 yuan. In addition, there were different discounts in different stores. The lowest price in several stores visited by the reporter was 2,985 yuan. Recently, the reporter once again paid attention to its price in the store. The price was 3,582 yuan, and the price after the factory activity was 3,400 yuan, which was significantly higher than the previous price.
Italian style a 4116H drawing table, the previous price of 2690 yuan, most stores give a 20% discount, discounted price of 2152 yuan, there are also stores to give a minimum discount of 7.2 fold, the transaction price is 1936 yuan . Recently, the reporter saw that this table is currently priced at 2,490 yuan, the city unified 10% off, the price is 2,241 yuan, or higher than the previous price of 7.2 fold, after 8 fold.
Why are the prices of some products rising compared to before? A brand dealer told reporters: "Now all kinds of costs are rising, manufacturers price adjustment is also possible, and every year home products will have price adjustment, the price of this thing can only rise and not fall. So the manufacturers can use the price of the machine to adjust the price Sex is not small.†Zhou Kaijun, general manager of Feimei Furniture, said that various costs such as raw materials and labor are rising, and brand price adjustment is also a normal situation.
The implementation of uniform prices for stores with different positioning and different regions has also brought about some controversy. Zhao Jianguo, president of Jimei Home, bluntly said that it is also in Beijing City. Different locations, different venues, different conditions, different services, and uniform price requirements are unfair to consumers. General Zhao said frankly that the ordinary people could get a more reasonable price, but it would not work after the actual price was implemented.
Question 2: The competition in the store can't escape the "promotional war"?
The long-established discount sales in the home furnishing industry have already produced "immunity" for consumers. Does the clear price really put an end to the "promotional war" between stores? In fact, the concept of "clear price" does not allow merchants to discount, manufacturers and stores can still engage in activities.
The reporter visited several stores. Although the shopping guides all said that the city's unified pricing, but the prices of some products are still different, the reason is very simple, the store's promotional discounts vary. In the Red Star Meikailong North Fourth Ring store, the reporter asked about the price of a sofa. The guide said: "The price of this sofa is uniform in Beijing, but this weekend our store is engaged in activities, 5000 minus 500, definitely better than other The store is cost-effective." In the Chengwai Plaza, outside the city, a brand guide also told reporters: "The weekend store has activities, you can play 20% off." In addition, Jimei home also has a shopping lottery. It is understood that Chengwai Cheng and Jimei Home have adopted “blasting marketing†not long ago. Actually, the home has also given a discount of 8.5 fold and 8.9 fold respectively during the May 1st period and thereafter, and can also participate in the trade-in and then play 9.5 fold. . Promotions in the form of discounts, coupons, and sweepstakes in stores are one after another.
Under the wide variety of promotional patterns in the store, “the same brand unified price†not only produces price differences in each store, but also the prices in different time periods. At the end of June, the reporter saw a model of Z04-1480 in the North Fourth Ring Store of the Home Furnishing House. The price was 2345 yuan, and the actual price of the event was 8.9 percent, which was 2087 yuan. In the middle of July, the table was in the store. Still selling at 2,345 yuan, which is priced at a clear price. Since then, the reporter has seen this table at Red Star Macalline, which is also priced at 2,345 yuan.
Later, the reporter visited several brand stores, and some brands were engaged in store celebrations and activities. On the basis of the price tag, they gave a discount of 25%, and also had a variety of promotional activities such as “consumption of 10,000 yuan minus 1,000 yuanâ€. Most brands that do not engage in activities participate in discount promotions held at the store.
Although advertised as the actual price, but the brand and the store still seem to be unable to escape the most primitive form of competition, can not help but make people confused: Is the competition in the home industry to fight for the first time or promotion?
Top qualtiy Aluminum Case and box, lightweight, reliable, and water proof, shock-proof, used to carry and storage your expensive IEMS, instruments, cameras, drones and other items. Toprealcase is dedicated to design and manufacture best quality Aluminum case, box;
- There are CNC milling aluminum case with anodized surface process, available in many custom colors.
- Fabricated aluminum case with custom size and interal foam to meet your need.
- Molded aluminum case with custom size and logo.
Aluminum Case
Aluminum Case,Aluminum Storage Box,Aluminium Box,Aluminum Storage Case
Dongguan Topreal bag&case., Ltd. , https://www.toprealcase.com