Faced with rising raw materials , consumers are more and more picky and other pressures, where should small and medium-sized paint distributors go, what is the development path of small and medium-sized dealers? First, let us analyze the current profit margins of small and medium-sized dealers. :
Profit point one: store retail
Many small and medium acrylic paint dealers are operating one or two stores. Since it is a store, of course, there will be some unfamiliar customers who have no business relationship. Of course, the business of the door is limited, and it takes time to accumulate. The longer the store business is, the better the business is better than those that are opened soon. The retail business of the store only accounts for a small portion of the total sales. For small and medium-sized dealers to do big business, they must be changed from “sitting business†to “trading businessâ€. Only by taking the initiative to attack, can the channel be strengthened.
Profit point two: community promotion
With the guidance of some well-known brands, such as Southern Paint, China Resources, Carpoly's dealers have begun to promote in some new buildings and communities. The usual practice of dealers is to recruit one or two salesmen to run in the community. This promotion is costly. The salesperson's salary plus commission accounts for about 15% of the total gross profit. Removing some of the cost input to the salesperson and the cost of advertising is basically a risk greater than the revenue. Even if you hire one or two salespersons with strong business capabilities, how to retain talents is a headache for small and medium-sized dealers.
Profit point three: home improvement company
At present, there are also many chlorinated rubber paints> rubber paint distributors deliberately to explore the channels of home improvement companies. In fact, the channel of the home improvement company can be said to be a chicken rib. It is tasteless and it is a pity to abandon it. First of all, home improvement companies choose paint and paint products at very low prices, which leads to a profit of only 20% in this channel, and home improvement companies usually need to issue mortgages or monthly payments and rebates, plus some small home improvement companies to fight one. Changing the guns, the debt is the biggest problem, so most small and medium-sized dealers are like this hot potato.
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