Recently, with the rapid rise of the Internet of Things, the application of QR codes has once again become the focus of the industry.
Tencent's efforts are most noticeable. Its WeChat and Tenpay are vigorously promoting the popularization of QR codes. Not long ago, Ma Huateng, chairman and CEO of Tencent, said at the 2012 Internet Conference: One of the characteristics of the mobile Internet is that the QR code will connect online and offline.
Following this, on September 24, Sina Bo also announced the official launch of the QR code function. In addition, many Internet companies such as Sogou input method, Alibaba's Juzui Alipay and Alipay, Dianping.com and many other Internet companies have already opened the QR code function.
At the same time, the smart snapshots that specialize in QR code software business, I check and provide hardware and authenticate customers for Shanghai Wing Code, Galaxy Media, etc. are all accelerating the layout.
In the opinion of industry insiders, Tencent and other newly-entered Internet companies, with their hundreds of millions of users, will certainly be able to promote the popularity of QR codes, which will benefit the entire industry.
Industry mature value comparable search
Why was the QR code that was once coldly popular suddenly hot?
Earlier, companies such as Yirui and Moyin spent nearly ten million yuan to invest in the field of mobile phone QR codes, and eventually either survived or were forced to transform because of poor business operations.
According to Wang Pengfei, CEO of Smart Snapshot, two years ago, the time and soft environment of the QR code industry were not yet mature. "The smartphones at that time were still countable. There were QR codes but no convenient scanning tools. The basic environment could not keep up. The QR code became a castle in the sky, and these enterprises became martyrs."
Now the situation is completely different: the rapid development of mobile Internet, the increasing popularity of networks and smartphones, and eventually everyone can carry a QR code recognizer with them to solve the problems of terminal decoding and equipment laying, and data networking . In addition, consumers have begun to pay attention to interaction and information dissemination. Due to the open source QR code system and low participation cost, many online tools or mobile phone applications that generate QR codes have solved the stubborn problem of barcode generation.
In addition to the elements of time, the huge imagination of the industry itself has become another stimulus for latecomers to enter the game.
On the one hand, the mobile phone screen is limited, and it is not convenient to enter and display, which provides an opportunity for QR codes; on the other hand, you can also use the QR code to master the entrance of the mobile Internet, and you can derive a variety of applications to complete a line. Integrity between online and offline. This has become another conspiracy of many enterprises.
According to Dai Zhikang, the founder of Tencent E-Commerce Holdings and Discuz, the QR code will be a form of subversion for mobile search. "On the small screen of the mobile phone, the QR code can directly see the relevant information, which is more important than the search box and URL."
In addition to preempting the user's search entrance, in essence, shopping by QR code scanning can connect offline and online O2O, and includes the social influence of acquaintances with the spread of hard demand.
An engineer told Tencent Technology that the technical barriers of QR codes are not high. To succeed, innovations should be broken through in derivative applications and business models.
Some people in the industry attributed the derived value of QR code products to several categories: First, online resource circulation channels, whether it is App download or URL, can be quickly accessed after scanning; Second, brand information promotion, this is the current QR code The main representation form has become a new marketing and display method; the third is to use O2O for e-commerce consumption, including payment, access to discounts, price comparison, product quality assurance traceability queries, etc.
"On the content level, if the QR code is developed, it will affect consumer and service companies; at the hardware manufacturer level, QR code recognition does not require chip support, which will affect some professional equipment manufacturers to produce faster and more accurate professional scan codes. Equipment; at the channel level, QR codes can be read in a network environment and will not have a direct relationship with the operator. "Beijing Peihou Technology Co., Ltd., which is engaged in QR code business, is more concerned with the long-term development of QR codes. Optimistic.
Wang Pengfei pointed out that the two-dimensional code incorporates the four concepts of the Internet of Things, mobile Internet, e-commerce and cloud computing. After the user has accumulated to a certain stage, the business model will be prominent.
The so-called cloud computing is a database in the background, and by combining with e-commerce, the current QR code application is divided into monetization and a breakthrough in business model is obtained.
Wang Pengfei claimed that, unlike traditional mobile e-commerce, the entrance and originating end of code-scanning shopping is not the user opening the client, but is stimulated by an application scenario, and the conversion rate is higher. "When you go to a friend's house and see that the child's physical condition is very good, you inquire about the milk powder fed by the other party and want to buy it, the user can directly scan the code and purchase through the milk powder's official website."
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