After 30 years of development of goodfeel, the traditional furniture industry has made certain progress. In recent years, with the global economic downturn, the traditional furniture industry is facing a shrinking market and rising costs. In addition, traditional furniture is a labor-intensive industry, with low barriers to entry and expansion in previous years, resulting in overcapacity. Some of the deep-seated contradictions and problems that were once temporarily concealed by the traditional furniture industry during the period of rapid growth began to be gradually exposed. Generally speaking, the development of the traditional furniture industry mainly has the problems of high dependence on materials, unreasonable structural transformation, and lack of innovation consciousness, which profoundly affects and restricts the development of the traditional furniture industry.
Materialism makes it out of touch with the public
In the development process of traditional furniture culture, huanghuali, red sandalwood, red rosewood and other materials have been used. The literati of the Ming Dynasty appreciated the Huanghuali furniture, because its “layered and stacked†texture embodies the literati's pursuit of nature and poetic life. Beginning in the middle of the Qing Dynasty, “Redwood†became popular as a substitute for rosewood. Nowadays, mahogany has become the official name of traditional furniture. In addition to function, mahogany furniture has become a status symbol.
Materialism confuses the concept of mahogany and traditional furniture, neglects the structure, craftsmanship and cultural value of traditional furniture, artificially devalues ​​the simple and natural folk crafts of daily life appliances, cuts off the characteristics of regional furniture materials, and has a complex aesthetic tendency. Bloated. Liu Zongyue, a famous Japanese folk art theorist, believes: "Only from the world of folk art can we find the beauty of nature, health and simplicity." The "hot" of mahogany furniture reflects certain social phenomena, if the illustrative furniture represents It is a noble and elegant literati culture. The mahogany furniture reflects the pursuit of colorful material and secular culture alumni. As a result, only a few people can consume it, and the market is getting smaller and smaller, and it is slowly out of touch with the masses of consumers. .
The development of the traditional furniture industry has formed the so-called "material dependence", which restricts people's subjective choices. Material traders play a pivotal role in them, and materials have become the "bottleneck" that restricts the further development of the industry. It is believed that with the constraints of resources and the enhancement of people's awareness of environmental protection, the core of competition for traditional furniture will not necessarily be limited to the material itself, but should pay more attention to design and craftsmanship in order to make the best use of materials and materials.
Simplified structure leads to low quality
In order to adapt to modern industrial production, production companies have generally modified the structure of traditional furniture. Some of these transformations were successful, and the production efficiency was improved while ensuring the strength; the rationality of some transformations was to be discussed and it took time to test; due to the large-scale advancement of such technological transformations, the traditional elements of furniture culture were weakened, resulting in quality. A low product appears. Take the traditional shoulder-shoulder transformation as an example. The shoulder-shoulder is a common squat structure of the waist in traditional furniture. It is the part below the waist of the leg, cuts the 45-degree oblique shoulder corresponding to the toothed rod, and cuts the triangle. Blinking, snapping with the tongue of the toothed triangle. The slant shoulders are also provided with a "hanging pin" which is small and large and has a trapezoidal cross section, and cooperates with the notch opened on the back of the toothed strip. In this way, the weight and load-bearing of the panel itself are dispersed on the waist and the dental plate, and are transmitted to the legs and legs through the shoulders. The use of the hanging pin limits the movement of the member in the horizontal direction, so that the tooth strip and the leg are integrated.
Traditionally, multiple milling operations are required on the legs and feet, and the datum is not easy to determine. Therefore, in modern production, the original three-dimensional structure go2map is often changed, the groove is fixed on the dental plate and the leg, and the slab and the leg are fixed by the wedge nail; some even separate the joint of the leg and the top surface, and pass through a large number. Use the planting and rely on the adhesive to connect the panel to the waist. These practices save the material of the leg and foot parts, and the manufacturing process is simple, but mainly relies on the action of the adhesive, and loses the advantages of the three-dimensional connection of the traditional enamel structure. After the squeegee is folded, it will not be tightened and tightened. After the adhesive fails, the dental plate is easily pulled apart and is not easily repaired. This is a very headache for consumers.
Conceptual restraint leads to big debate on innovation
In the spread of cultural symbols, as people's love and pursuit of Chinese culture gradually warmed up, the structure of æ¦«å¯ was widely used as a hidden symbol of Chinese culture. The application in design is not only for structure, but also for cultural resonance. However, there have always been different views on the innovation of traditional furniture. Some people think that the transformation of traditional furniture can not change its structure, can not use modern connectors; some people think that the internal structure of traditional furniture can be changed during the transformation process, but to maintain the appearance of the shape. The author believes that in the process of forming traditional furniture, “change†is the theme, which is constantly developing and evolving in a gradual form. Due to the subdivision according to different markets, the structure of traditional furniture can be rationally modified.
But the transformation must first follow the tradition and use the ancient method to continue the old value. This part of the consumer hopes that traditional furniture can inherit the traditional shapes and crafts in an original way. Therefore, this production method is not for the purpose of production. It is suitable for making high-end furniture such as red rosewood, red sandalwood and huanghuali for the "woodphile" collection of mahogany. . In the modern society, Sohu.com, people want their own items to have their own personality and characteristics. The custom-made characteristics of traditional furniture are in line with this demand. Manual customization can be tailored to the needs of customers in small batches and varieties, creating products of different styles and sizes.
Traditional furniture is a traditional industry. Under the new historical conditions, it is necessary to transform the mahogany furniture industry through technological innovation, mass production of antique furniture, and the development of new structures and special technical equipment for mahogany furniture to enhance industrial competitiveness. Drawing on the sturdy structure and styling characteristics of traditional furniture, using modern materials, innovative modern furniture with distinctive features and differentiation.
With the rapid development of emerging markets, China's furniture industry is developing very well. The Dongguan Furniture Association said that it will actively seek out the cooperation partners of raw materials through the “Into South America†series of activities, and at the same time find dealers as independent brands in the furniture industry. Develop new markets.
Government paving companies looking for opportunities
For the furniture companies in our city. Although domestic sales are exerting strength, they face fierce domestic competition. The European and American markets continue to be sluggish, and export growth is weak. The rapid development of emerging markets has brought new opportunities to the furniture industry. This trip to South America, led by the city's party and government delegation, organized a representative enterprise into South America, which is a good opportunity for Dongguan furniture companies to explore the South American market.
Yuan Shihao, president of Dongguan Furniture Association: "Because our furniture in Dongguan, the proportion currently occupied in South America is very low and very low. Our main market is in the United States and Europe. This time I think we are going to South America and we are going out of our products. It is a very big opportunity to go out of our brand. This time we go out mainly to inspect the network super girl, its entire consumer group, whether it is suitable for our Dongguan products, the other one, to understand them, such as tariffs, consumption The needs of the group are what we pay attention to."
Establish distribution channels for independent brands
Dongguan Furniture Association revealed that at present, Dongguan furniture enterprises face a dilemma in the overseas market, that is, it is difficult for their own brands to go out. The sales of Dongguan furniture enterprises in the European and American markets are basically OEM sales. The association hopes to use this platform of the South American trip to engage more customers and partners to establish distribution channels for the independent brands of Dongguan furniture companies. Yuan Shihao, president of Dongguan Furniture Association: "We will have a cooperation with South American and industry associations. We will also consider setting up our furniture store there, and there will be one there, including the store. Yeah, raw materials, we all have the purpose of cooperation. We hope that this time we will go out and be able to play our entire market in South America and replace their OEM with our brand."
Taking Zhanjiang area in Guangdong as an example, in 2012, a total of 4,957 wood products such as wood furniture exported from Zhanjiang area, with a value of 330 million US dollars, increased by 9.2% and 26.9% respectively over the same period of last year. The value of exports exceeded US$300 million for the first time. Among them, exports to the EU accounted for 19.2% of the total exports of Zhanjiang wood products. In January of this year, the value of furniture exports in Zhanjiang reached US$87.682 million, a surge of 1.2 times year-on-year. After that, it fluctuated and fell. The value of exports in April was only 37.361 million US dollars. The reason why Zhanjiang furniture exports did not continue the good momentum in January, one of the important reasons is that since March 3 this year, the EU has imposed new timber regulations, and the furniture raw materials exported to them must obtain the FSC “ID card†go2map, further Increased the barriers to the export of wood products in China.
EU enforces new timber regulations
Western countries have always regarded China as a high-risk country for illegal logging. The enforcement of the EU's "Wood and Wood Products Regulations and New Environmental Design Directives" has weakened the competitiveness of China's wood furniture and other wood products exported to the European market to a certain extent, and will also bring significant impact to China's wood furniture and other wood products industries. Impact, its negative impact mainly has the following four aspects:
First, it is more difficult for enterprises to obtain FSC certification. From a global perspective, at present, only 10% of the world's certified wood is available. As far as China is concerned, as China's forest certification has just started, less than 1% of the certified wood is on the market. The new regulations require that wood products imported into the EU market must be certified by the Forest Stewardship Council, but the standards of the institution do not recognize each other's standards, which brings a lot of legality certification or certification. The difficulty of not being able to provide sufficient legality to prove that wood and wood products will be hindered by the EU.
Second, the cost of exporting wood products has increased significantly. First, companies must invest a lot of money and manpower to carry out technological transformations to improve environmental quality. Second, the cost of raw material transportation will increase. Due to the small number of local forest farms certified by FSC Forest Supply, the cost of purchasing raw materials in different places will be greatly increased when EU customers request it. Again, the certification fee will increase. The company will increase the relevant inspection, testing, certification and public relations procedures and other related costs. The enterprise needs to pass the FSC certification and the certification fee is about 30,000 yuan. After that, it needs annual review every year. The annual audit fee is about 15,000 yuan. After the implementation of FSC forest certification, the enterprise must pay for the certification of the forest management unit that purchases the raw materials. cost. In addition, Lu Dingji, the cost of imported raw materials will increase, and the cost of certified imported timber is about 10% higher than that of ordinary imported wood. The above situation undoubtedly increases the cost, which is a big challenge for enterprises.
Third, the threshold for exporting European wood products has been greatly improved. Some companies in China need to import logs and timber products from Russia, Malaysia, Indonesia, Solomon Islands and Papua New Guinea. Many of these countries have illegal logging problems. Therefore, European “identity card†requirements for logs may be Some furniture companies will miss orders. Different countries have different management regulations, it is difficult to prove whether the source of timber is legal, and some sources of imported timber are beyond verification. This will have a greater impact on China's wood products export enterprises, especially small and medium-sized wood products export enterprises, and even May force them to withdraw from the European market.
Fourth, the export clearance of wood products has been greatly affected. After the implementation of the new EU directives, the customs of European countries may conduct more strict inspections of imported wood products during law enforcement. For example, the “due diligence†audit content has been added to the original complicated customs clearance process, which will inevitably increase the export of wood products. The customs clearance cost of production enterprises is not conducive to convenient customs clearance. At the same time, it also greatly enhances the discretionary power of EU port authorities on China's export of European wood products, leaving a broad imagination for its trade restrictions.
Although the new directive will have a major negative impact on China's export of European wood furniture industry in the short term, in the long run, it is a challenge and an opportunity. The new regulations will be beneficial to the regulation of China's wood furniture export market and the improvement of product quality. It not only benefits the future development of China's wood furniture industry, but also effectively regulates the market, further eliminates backward and non-standard SMEs, promotes the transformation and upgrading of the wood furniture industry, and enhances the quality, grade and international competitiveness of China's wood furniture industry's export products. .
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